Bloggers on the payroll of big media

Hey Matt. Yip, more of traditional media are opening up to new ways of communicating, publishing and marketing…and adding bloggers to their “payroll” is indeed a clever way of not only testing the medium but also, in a somewhat safe way, seeing how blogging fits into their comm strat. But, this is true with any sort of “blog marketing”, even some consumer brand blog marketing that’s hitting the local, and for a while the international scene.

If we look at your examples above, we see that a good combination of writing skill, journalistic flare, and publication fit can have potentially good results, for both publications and brands. It’s certainly something that more journalists – and companies – should take note of.

Thanks for the mention Matt. While I don’t really see this as the beginning of the end for journos and the rise of the blogger, I like the idea of mixing blogs and a mainstream paper and I am looking forward to seeing how the online version of The Times does compared to the print edition and what impact this initiative has on our blogs.

Thanks for including me in the ‘well known’ pile. I had a bit of a giggle about that.

I think that in South Africa, not many, especially students, are interested in it.

I was, however, surprised to see that even Pierre de Vos, Western Cape University law Professor, is a blogger and has a blog. I’m writing an article on my university student newspaper to inform students about blogging and how fun it can be.

Your post will help me in my article. Thanks