24.com launches Laaik.it

Nice post Matt, theres been some cit aimed at them so far about Laaik, I dont think its a bad start… lets see how it evolves

Thanks for the track back!

Thanks Matt : )

On the domain – we cannot use our authentication engine across multiple engines at the moment – so we had to settle on the redirect but the plan is for it to live independly on laaik.it

It’s a Beta and we expect lotsa buggs when the masses come.

Also think there are some usability issues but I had to take an 80/20 otherwise we would have launched this is 2010 : )

Yip – next week we will feature laaik.it buttons on our entire network of content as well as other Naspers partners – so we aim as a key priority to bring social media to the masses who are not so tech-savvy.

On that point I think that Web2.0 is really about people and participation more than technology. The critics might argue that we are missing some ajax etc etc but it’s all coming.

For now it’s a toe in the water.

Also NB is that we trully want this to be a place for people to post relevant SA content from any source. I would consider it a failure if all it becomes is a ranking respository for Media24 content. We will actively encourage links to content on competitor sites.

Ultimately we are all in the same echosystem fighting off the US juggernauts : )

Let me know when you in CT – otherwise till Dublin bro.

PS – another newsflash.

I am thinking about actually starting a blog.

Finally!

interesting, I can’t wait until there is enough content here to draw up a comparison to local (and international) rivals.

As said, Muti has become rather specific, and hopefully laaik.it can cross that issue out with the help of their huge audience.

I think this is great news for Muti. 24.com has always had a very strong but isolated user base. They might see there is in fact other options apart from 24.com and start checking it out and maybe even laaiking it! Seriously though, it does not offer much different from Muti and I know Muti is scheduling some nifty new features in an upcoming release, so it will be mighty interesting to see what happens!

I think though that it is perfect as Guy et al is already planning moving their entire entourage away from Muti to Laaikit. Yeay!!!

@ stii –24.com have something like 2,5 million readers and around 35-mill page impressions… I’d say that makes other sites look rather isolated! I agree with you though that their site will serve a different market to muti…

@ stefano — yeah we are nowhere close to a social bookmarking service of Digg’s standard… will be interesting to see if Muti can get close… i mean just look at the Digg swarm, arc, stack etc — innovative stuff

@ elan — well done on the first step. fix the domain! why not PHP?

@ charl — agree!!

@Elan, I think the big issue is that we expected some critical functionality from the word go. I agree with the 80/20 approach, but feel you might have focused on the wrong areas. However, my blog post acknowledges that I’m excited to see how it pans out, so for now, I’m very much excited. This again might only be a technical blogger issue and we may well find that the less tech savvy people absolutely adores the platform from the word go.

@stii & @matt: I think what Stii meant is that the user base inside 24.com was pretty much secluded from the market which Muti serves very well. It would be worth noticing how the userbase integrates and how the competition between the two pans out.