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South Africa’s digital industry is a thriving world of creativity, innovation, engineering, design and media, and its importance in the world of marketing and media is growing daily. Inevitably, someone was going to ask the question: don’t we need a body that can represent and assist in growing the industry?This ...

Facebook has just announced the mind-boggling achievement of 500-million active monthly users, placing it way out in front of all its rivals. It's not really a race, given that its next closest rival is China's Qzone (owned by Tencent, in which South Africa's Naspers has a 46% stake) with an ...

The Oriella PR network, an alliance of 17 communications agencies in 20 countries around the world, has recently concluded its third annual survey of journalists. This year the survey was expanded beyond Western Europe to Eastern Europe, the US and Brazil. More than 770 journalists in 21 countries responded.Here are some ...

Although social media can give you good returns for a fraction of the monetary cost of a traditional marketing campaign, you should still think of it as just one element of your overall marketing mix.Social media marketing does occupy a useful place, but it is still best used in conjunction ...

Newspaper paywalls have been criticised by many people in geek communities across the world and also by popular journalism bloggers such as Clay Shirky, Jeff Jarvis and Jay Rosen -- but they follow the best practices of "Freemium" business models used by thousands of tech startups.Freemium has been a successful ...

Facebook has clearly grown weary of losing business-oriented members to social networking rival LinkedIn, and have decided to do something about it.That paradigm has existed almost since social networking began and has developed into something of a lore. Popular, social searches happen on Facebook, but when it's time to ...

So you've spent a fortune on search engine marketing, but you're not getting the results that you had hoped for. You think you’ve covered all your bases and no search entries could possibly escape the broad net you’ve thrown out. Understanding how people search could be the first step to significantly ...

The next few months could see Foursquare going into partnership with either Google, Yahoo or Microsoft as they seek to assert their dominance over the emerging trend of location-based social networking.In an interview with The Telegraph, CEO and co-founder Dennis Crowley revealed his vision of a "search partnership which could ...

California seems to be on a constant roller-coaster of events – technological, economic and social. Strangely enough, the state keeps moving on as the American epicentre of high-tech industry.To technological entrepreneurs, California is synonymous with Silicon Valley, a place where brain-rich can become money-rich. To movie lovers, California is ...

User Experience (UX) guru, Andy Budd, says most of today's websites remind him of "leaking buckets". UX, he says, can plug these leaks to "catch people and keep them there". So using a UX designer is a small investment which could result in profit of millions. It's what supermarkets ...