The reason why they do this is to ensure that no one is able to manipulate their algorithms in order to rank well, which is important, because this ensures that the end users are able to get the most relevant results from their listings, and that these relevant results also consist of high quality content. Due to this consistent change, emerging trends in both search engine optimisation and link building will continue to evolve as well.
So, what might have worked in the past, will most likely get you in trouble in the present, or simply have no effect at all. It therefore makes sense that if you are about to start any form of search engine optimisation, it becomes crucial that you understand what the emerging trends are, as this will help you to focus your efforts in the right areas. Not only that, but it will also help you to come up with an evergreen strategy, which in turn will allow you to simply tweak your efforts to suit the needs of the major search engines every now and then.
One of the first trends that you will notice amongst your link building campaigns is that generating links from blog commenting is not as effective as it used to be. This of course does not mean that you should not utilise this method of generating links, but it will just not be as effective as it used to. While article directories still have their place, you will find that any links coming from them will not be as effective as they used to be in the past either.
Once again, this does not mean that you should stop your article marketing efforts, as this approach is not harmful and can still help, but without the same amount of weight as it had before. Search engines are now attracted to links coming from blog posts that have the link within the article body. In addition, they are also putting more weight on links coming from social media websites.
Now if you think about it, it actually makes a lot of sense why they would be doing this. Both of these types of sites tend to generate content on a consistent basis, and everyone knows just how much the major search engines love fresh content. In addition, fresh content also means that it is the latest information available, which in turn means that a link coming from that content is also considered to be the latest opinion of what others think about your website.
When you take a look at the social media sites, search engines put a lot of weight on this type of content and links coming from it because of the social power that they provide. So, if a group of like-minded people within these social media sites are pointing links to your website, this alone can have a huge impact on what search engines think of your site as well.