Mobile commerce on the rise [Infographic]

email article email article print article print article tip @techmeme

The mobile revolution is happening. It’s been happening for a while. eCommerce changed how we behaved as consumers and mCommerce is set to change that again. The increasing usage of smartphones is creating smarter shoppers because information is only a few button taps away.

Mobile phone users use their phones to purchase products online and retailers have beginning to build mobile site to enable this. Mobile purchases is predicted to increase by US$119-billion globally by 2015.

Below is an infographic created by the Microsoft tag team on the mobile revolution. Microsoft Tag is a high capacity colour barcode application that allows users to retrieve information using their mobile devices by simply taking a picture of a “tag”.

The infographic breaks down mobile shoppers into two categories — light shoppers and heavy shoppers. Light users have a narrow outlook on mobile shopping and heavy users who rely heavily on their mobiles.

According to the infographic 51% of smartphone users are more likely to purchase from a retailer with a mobile site, though only 4.8% of retailers have mobile sites.

iPhone and BlackBerry users spend most on mobile purchases. Users tend to spend more on movies, music and games.

mobile ecommerce shopper revolution
View the Mobile eCommerce Infographic

email article email article print article print article

Related Articles on the Web

Related articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Unboxing the Acer Chromebook

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Infographic

Is there a 'tech bubble' forming? [Infographic]

Read More »