The two have been engaged in tongue-in-cheek battle in the media for some time now. The battle first started when Cell C flighted a series of adverts taking a dig at Vodacom’s decision to change its corporate colours to those of its parent company Vodafone. Cell C also claimed to be South Africa’s leading mobile operator in the ads. This claim saw the Advertising Standards Authority (ASA) uphold an appeal by Vodacom to have the ads pulled.
This little tête-à-tête between the two corporates is quite refreshing and shows that on Twitter anything is possible.