The Bookmarks Awards strike gold, although few golds awarded

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The fourth rendition of South Africa’s digital awards, the largest and most glamorous yet, awarded just eight golds, more than 35 silvers and many bronzes out of 52 categories, judged across a variety of digital media disciplines.

The Bookmarks is an event that recognises innovation in digital media and internet-based work for both agencies and online publishers. It was a lively, energetic, well-organised and noisy affair hosted by 5FM DJ Anele Mdoda and well-known technology columnist Simon Dingle.

Across the various categories the gold winners, all agencies, were Ogilvy Interactive (three golds), Social Code, DigiVox, Synergize Online, Quirk, and Gloo Digital Design/Pixel Project.

Best agency was awarded to the Cape Town-based Quirk and best publishing house went to 24.com, which publishes News24, the largest news site in the country. Jason Xenopoulos, who was instrumental in creating the relatively new Native from three smaller agencies about two years ago, scooped the “Best Individual Contribution to South African Digital Media & Marketing”.

Surprisingly there were no gold awards in the online publisher category, with 24.com and Avusa picking up multiple silvers and bronzes. The mobile site category was dominated Ogilvy Interactive, DSTV Online and Prezence Digital.

In the “Product: Advertising & Search”, four golds awards were handed out to agencies Ogilvy Interactive, Social Code, DigiVox and Synergize Online. No golds were handed out for social media campaigns, although six silvers and a variety of bronze awards were secured by various agencies.

No gold awards were handed out for product and software creations by publishers and agencies, with agency Native picking up an award for its Content Management System (“NativeOS”) and a variety of silver and bronze awards for iPhone and tablet apps largely going to Media24/Naspers-owned companies.

Editorial awards were picked up by Media24, Mail & Guardian, Studio 83, New Media Publishing, Avusa Media LIVE and the Daily Maverick. The Graphic design and technology innovation awards were largely shared between Loerie winner HelloComputer, Trigger/Isobar and Gloo Digital Design.

“The success of this evening’s event and the calibre of the 2011 entries and winners is a clear indication that the digital industry is growing from strength to strength,” says Nikki Cockcroft, Chairperson of the DMMA and Bookmarks Chair.

The Bookmarks, a Digital Media and Marketing Association initiative, is judged by local and international industry figureheads from both the digital publishing and advertising disciplines.

Bookmarks 2011 award winners

CLUSTER – PRODUCT

Product: websites/microsites/mobisites
Category: Publisher
Bronze winners:
YourParenting.co.za Media24
TimesLIVE Avusa Media LIVE
Channel24 24.com
Silver winners:
DSTV.com DStv Online
Food24 24.com
News24 24.com
Health24 24.com
Category: Specialist
Publisher
Bronze winners:
Big Brother Amplified DStv Online
Silver winners:
BandwidthBlog.com BandwidthBlog
Visi.co.za New Media
Category: Microsite
Bronze winners:
Vodacom Powergram HelloComputer
Silver winners:
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
BP Ultimate Ride 2 HelloComputer
Category: Mobile Site -
Retail
Bronze winners:
Computicket.mobi Prezence Digital
Silver winners:
Sterkinekor.mobi Prezence Digital
Category: Mobile Site -
Brand/Company Identity
Silver winners:
SAB Carling Black Label – Be The
Coach Campaign
Ogilvy Interactive Cape Town
Category: Mobile Site -
Publisher
Bronze winners:
SoccerLaduma.mobi Prezence Digital
mobi.SuperSport.com DStv Online
m.news24.com 24.com
Product: advertising &
search
Category: Display Advertising
Bronze winners:
Vodafone EA Games 'Pacman" HelloComputer
BMW Fastpost Gloo Digital Design
Vodafone EA Games "Need for
speed"
HelloComputer
Gold winners:
VW Golf R Campaign Ogilvy Interactive Cape Town
Category: Mobile Display
Advertising
Bronze winners:
Levi Go Forth AdVine/OMG Digital
Category: Paid Search
Campaign
Bronze winners:
College Campus Students for
Success
Acceleration
Silver winners:
Hyundai New Cars Social Code
Gold winners:
ORMS Direct Social Code
BMW Search DigiVOX
Category: Organic Search
Campaign
Gold winners:
Cash Crusaders Synergize Online
Product: Email Marketing
Category: Email Campaign
Silver winners:
Countdown Sale HomeChoice
Gold winners:
Capitec Bank Infographic
Newsletter
Quirk
Category: Email Publication
Silver winners:
First Thing Newsletter The Daily Maverick
Product: Community and PR
Category: Social Media
Category
Bronze winners:
Amarula Greatest Sunsets Liquorice
Appletiser NATIVE
Savanna: lemon lovin' Quirk
Silver winners:
Vodacom Cerebra Communications SA
Category: Social Media
Campaign
Bronze winners:
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Chivas: Time to Lead Facebook
campaign
HelloComputer
Exclusive Books FlashmobFireSale
Campaign
World Wide Creative
Trudon 1O118 PopiMedia Innovations
Silver winners:
Kulula.com 1O Year Birthday Society/Mnemonic/King James
Vodacom Durban July RFID iLogic
Hunters Facebook Refresh NATIVE/14O BBDO
Plascon Art from Mess Society/Mnemonic
Mr. Delivery – Fire the Chef M&C Saatchi Abel
Category: Mobile Community
Bronze winners:
Virgin Mobile Finish the Story World Wide Creative
SoccerLaduma.mobi Prezence Digital
Category: Blog
Silver winners:
Samsung Blog Cerebra Communications SA
Product: Applications
& Tools
Category: Browser – based
software
Bronze winners:
pMailer Prefix Technologies
NATIVE OS NATIVE
Category: Handheld/Phone
Silver winners:
News24 24.com
Category: Tablet
Bronze winners:
MWEB Business Info Bank Troika/CLARITY
Silver winners:
ABC van Diere TouchLab
SuperSport.com for iPad DStv Online
Product: Games
Category: Games
Bronze winners:
BP Ultimate Ride 2 HelloComputer
VW Golf R Campaign Ogilvy Interactive Cape Town
Product: Online
Video/Audio
Category: Online Video
Bronze winners:
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Drive Dry – Thunda.com Gloo Digital Design/Fox P2
Silver winners:
Mercedes Benz Test Drive 14O BBDO
Liqui-Fruit Summer Meltdown
Campaign
Liquorice
Category: Pod/Videocasts
Bronze winners:
ZANEWS BothWorlds
Silver winners:
Quirk Education Videos QUIRK
Product: Integrated/Mixed
Media
Category: Integrated Digital
Marketing/Campaigns
Bronze winners:
BP Ultimate Ride 2 HelloComputer
BP Ultimate Score HelloComputer
HiLux Man Up Challenge Mesh Interactive
Silver winners:
5 Gum Launch Tribal DDB
Gold winners:
SAB Carling Black Label – Be the
Coach Campaign
Ogilvy Interactive Cape Town
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Category: Multi-platform
Publisher
Bronze winners:
News24 24.com
Silver winners:
Big Brother Amplified DStv Online

CLUSTER: CRAFT

Category: Editorial [media -
news, magazines, radio and tv stations/networks]
Bronze winners:
Sarie.com Media24
ANCYL Special Report Mail & Guardian
Seven Deadly Sins Studio 83
TASTE website New Media
Sowetan LIVE Avusa Media LIVE
Silver winners:
Daily Maverick The Daily Maverick
ZANEWS BothWorlds
Category: Interface,
Interaction, Navigation
Silver winners:
The Musica Flo Browser HelloComputer
Category: Graphic Design,
Illustration, Animation
Bronze winners:
Android Characters Trigger/Isobar
Silver winners:
BP Ultimate Score HelloComputer
The Musica Flo Browser HelloComputer
Kruger Gold Rush Gloo Digital Design
Category: Tech Innovation
Bronze winners:
BP Ultimate Ride 2 HelloComputer
The Musica Flo Browser HelloComputer
Gold winners:
indaba Touch Table Gloo Digital Design/Pixel
Project

CLUSTER: INDIVIDUAL AND TEAM
AWARDS

Category: Best Digital
Editorial Individual
Stephen Grootes The Daily Maverick
Category: Best Creative
Director
Simon Spreckley HelloComputer
Category: Best Media Planner
Andre Britz Quirk
Category: Best Social Media
Marketer
Melissa Attree Melissa Attree
Category: Best
Copywriter/Content Writer
Sarah Manners Quirk
Category: Best Intern/Student
YannickPian/Tanya de
Jongh/Martin Magmer – The Loft
The Red & Yellow School

CLUSTER: ACHIEVEMENTS AND
SPECIAL HONOURS

Best Agency:
Quirk
Best Publishing House
24.com
Best Individual Contribution
to South African Digital Media & Marketing
Jason Xenopoulos
Best in Show
Capitec Bank Infographic
Newsletter
Quirk
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