Even teenagers don’t care about AR apps and QR codes

email article email article print article print article tip @techmeme

Last year, it looked like augmented reality apps were on the cusp of becoming mainstream as numerous ad campaigns and mobile apps started to use the technology. The same goes for QR codes. For the most part though, neither has been able to go beyond being a gimmick yet and, according to a new study by youth marketing and research firm Ypulse, even the members of the tech-savvy Millennial generation either have no idea what QR codes and augmented reality apps are or don’t see any value in these technologies.

According to Ypulse’s survey, high school and college students are mostly ignorant about augmented reality and QR codes. Only three percent of Millennials have tried AR apps more than 4 times, though a bit more (seven percent) seem to use QR codes somewhat regularly. Mostly, though, the fact that only about 11% of high school and college students have ever used an AR app shows that there is still a lot of room for these services to grow, but only if they can provide some value to their users.

QR Codes: a solution in search of a problem

As Kevin Marks pointed out just a few days ago, QR codes don’t really solve any real-world problem. Some people use them in lieu of a URL, but most people can’t identify what a QR code actually is and those who can now have to pull out their phones, start an app and then hope the app can scan the code correctly. Few people think this is a worthwhile exercise.

AR Apps: easy to use but not useful

As for AR apps, the majority of those students who actually tried them thought they were easy to use (34%) but just weren’t useful (53%). Indeed, the AR industry itself has, for the most part, relegated its products to novelty items that pop up little animations when users point their cameras at an ad or scan the horizon with their phones. There are clear technical limitations to what AR can do right now, especially until phones have the power to do real image recognition to the degree where AR can become more than just a video overlaid with crudely estimated guesses of where the next subway station might be.

email article email article print article print article

Related Articles on the Web

Related articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Unboxing the Blackberry Passport

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Advertising & Marketing, Augmented Reality

3 Stages of the web as a storytelling medium for brands

Read More »