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Twitter brings promoted tweets to mobile

It seems that you can’t get away from advertising on Twitter — even if you’re using its mobile app. Twitter announced yesterday that their promoted tweets will soon start appearing on their Android and Apple apps.

twitter promoted tweets

Promoted trends and promoted tweets have appeared in search on the Twitter apps and mobile web for some time, and Twitter’s mobile site has included promoted accounts and promoted tweets in timeline for the last few months, but Android and iPhone users have had advertising-free timelines until now.

Twitter says it will “only display promoted tweets in the timeline when they are relevant” and that users can easily dismiss unwanted promoted tweets. The apps will also display promoted accounts when suggesting users for you to follow.

Twitter introduced its promoted products less than two years ago, and the advertising income they generate is responsible for most of the company’s income. Reports estimate that Twitter made US$ 139.5-million (more than R1-billion) from advertising in 2011, and is set to increase that to US$259.9-million (approximately R1.9-billion) in 2012.

Image: Twitter

Author | Lauren Granger

Lauren Granger
While studying towards her Bachelor of Journalism degree at Rhodes University, Lauren gave into her fascination with everything digital. As she was more interested in creeping tech sites and Twitter than she was in picking up one of those printed things called 'newspapers', she decided to specialise in... More