Nowadays, the two titans have more competing products and services than most technology companies could ever hope to develop in a lifetime. And the stakes are high.
From the growing battle list below, you can see Microsoft going after Google’s bread winners: search and advertising. Google is going after Microsoft’s massive income generators: Windows and Microsoft Office.
The war is still in its infancy, and the battles are both direct and indirect. But one thing is for sure: users of Microsoft and Google products are in for some interesting times as the two giants continue to square up:
Microsoft vs. Google: the growing battle list:
- Internet Browsing: Internet Explorer vs Google Chrome
- Office productivity: Office 365 vs Google Apps for Business
- Mobile: Windows Phone vs Android
- Operating System for Netbooks: Microsoft Windows vs Google Chrome OS (see Google Chromebooks here)
- Voice Calls: Skype vs Google Voice (Microsoft bought Skype for $8.5 billion)
- Search Engine: Bing vs Google
- Advertising: Microsoft Adcenter vs Google Ads
- Company intranet: Microsoft Sharepoint vs Google Sites
- Business email: Microsoft Exchange vs Gmail for Business
- Free email: Hotmail vs Gmail
- Cloud computing platform: Windows Azure vs Google App Engine
- Business Presence and Instant Messaging: Microsoft Lync vs Google Talk
- Online file storage: Windows Live SkyDrive vs Google Docs (rumoured to be renamed to Google Drive very soon)
- Social Networking: Microsoft has shares in Facebook vs Google+
- Photo gallery: Windows Live Photo Gallery vs Google Picasa
As they say…where there is competition, consumers benefit. So let the games begin!
Image courtesy yasincrow