Why a social login could be the solution for your site

email article email article print article print article tip @techmeme


One of the sad truths about people on social networks is that they don’t like to leave those social networks. So getting them to migrate away from beloved Facebook to interact with your site can prove a laborious task.

But if you can manipulate your site to encourage people to create user accounts via their social networks you’re likely to drive a lot more eyeballs.

An easy way to tap into the power of Facebook, Twitter or LinkedIn is to allow users to quickly and easily create user identities or login profiles using these sites, but you may be wondering why this is so pertinent.

Why social login?

Once people login to their favorite social network, they generally don’t log out. Today the majority of people have a social account with at least one of the major social networks, which means that their profile picture and contact details are already registered. Why not capitalise on this?

To make it super-simple for people to create accounts to use and to access your site, it is probably worth thinking about integrating social login.

Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.

The key benefit is that it allows you to leverage social login so as to bring people into your site quickly and with minimum effort.

In addition making the login process simple as pie, there are some other major advantages:

  • Rapid signup/user adoption: Users won’t need to fill out any forms, they’ll simply grant your system access to their existing credentials.
  • Photo integration: Social networks allow you to import the photograph of the user into your system immediately.
  • Email contact: Many social networks will allow you to pull the contact details from the user (such as an email address), making it very good for ongoing and future communication.
  • Spam reduction: Because social networks authenticate individuals and generally don’t allow multiple accounts, the likelihood of false identities and spammers is dramatically decreased.

Things to note before going the full social-login hog

Before rushing into things keep in mind that integrating something like social login is fairly complicated and you will most probably to twist the arm of a developer friend to help you get it up and running.

Setting up access with the various social networks is a bit of a chore so you’ll need to invest a fair bit of time in this, and if you’re a little clueless about the backend of how this stuff works, offer hefty bribes to your developer friend to carry on holding your hand throughout the process.

Social login is more viable for larger websites and businesses, as smaller ones might find the solution to be quite heavy on the pocket. On the up side, once you’ve integrated social login into your site, it can accommodate significant traffic and users without batting an eyelid.

Have a comprehensive database on hand, with up-to-date relevant details, is something very valuable in today’s market. In essence, integrating social login will enable your business to create, manage and keep track of your database as it continues to grow in a real-time, effective way that will not only save you time, but make your communication that much more effective.

email article email article print article print article

  • http://www.lanoba.com/ Beth Thouin

    Great blog Megan! Social login is definitely a forward thinking tool with many advantages. There are softwares that offer multiple network logins through one simplified API – so simple for a programmer.

    Check out Lanoba! They also store the user profile data and present it in easy-to-use analytics. It has tremendous marketing potential!

  • Login Radius

    Nice blog with a nice topic of discussion,Social Logins are definately a nice solution for any website and almost every website owner is implementing single sign on  system on their sites to make them social,many such softwares are available and we had brought one such system for you its LoginRadius providing social login via around 21 Openid and Oauth providers,also its freely available,highly secure and  provides additional services like User Profile Data and Social Analytics.

Related Articles on the Web

Related articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Data woes? Here's 6 data saving tips for your smartphone

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Social media

How to achieve social media maturity in 5 simple steps

Read More »