Social media in emerging markets is poised in a delicate position. A number of governments are trying to clampdown on various platforms, all while they’re experiencing phenomenal growth.
Given this situation, it’s worthwhile seeing who the most influential political tweeters in some of the biggest emerging market countries are. It is they, after all, who drive debate and help form the national political opinion.
Using research from PR and communications firm Burson-Masteller and social influence measuring tool Klout, we can get some idea. It should be noted that there are members of the web community who aren’t exactly what you’d call fans of Klout.
The service claims to analyses “engagement across social networks and creates a Klout Score based on this data to help users understand and unlock their influence”.
It should also be noted that the most influential tweeters in each country are drawn from a list of close to 1 000 people on Twitter who are politically influential in the G-20 nations, drawn up by Burson-Masteller analysts.
Given that Twitter is banned in mainland China, Burson-Marsteller was forced to find an alternative in the immensely popular Chinese microblogging platform Sina Weibo:
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