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Touch the rainbow: Skittles digital Easter Egg hunt

Skittles is in full Easter spirit with its “Touch The Untouchable” campaign. The campaign consists of five online videos asking people to touch their computer screens and wait for a surprise, which feature a baby werewolf, a zombie tennis player and a Cyclops doctor.

The confectionery, currently produced and marketed by the Wm. Wrigley Jr. Company, a division of Mars, Inc. seems to want revive the success of its 2011 touch campaign.

The Easter portion of the campaign features five digital Easter eggs in each of the videos below in the form of YouTube annotations allowing viewers the chance to access additional videos and sites.

The five digital Easter eggs hidden in the Skittles Touch videos all have an element of quirkiness and “magic” to them.

One of Five

Two out Five

Three out Five

Four out of Five

Five out Five

Author | Mich Atagana

Mich Atagana
Mich started out life wanting to be a theoretical physicist but soon realized that mathematics was required. So, she promptly let go of that dream. She then decided that law might be the best place for her talents, but with too many litigation classes missed in favour of feminist... More