Zynga wants users to draw brands on Draw Something

email article email article print article print article tip @techmeme

So, you’re on of the masses who love Draw Something. Would you still love it if you had to, say, find yourself drawing an Apple logo, or the McDonald’s arches?

If the game’s new owner Zynga has anything to do with, that may well be what you find yourself doing in the near future.

The social gaming giant wants companies to start paying to have their names or products they sell featured in game. According to AdAge the new revenue form will bolster what the game already gets from banner adverts and paid upgrades.

According to The Next Web, the first partner to come on board with the new plan in North America’s National Hockey League. The league will pay for users to draw Ice Hockey-related terms such as puck, Zamboni and goal.

Some brands might not even have to wait once they’ve signed up for the service. Zynga reportedly tested out brands such as Nike, KFC and Doritos in Draw Something before it officially launched the service.

The thing is, Zynga might actually need that extra revenue injection, especially as Draw Something is rapidly haemorrhaging users. According to AppData, the game has shed around 4-million users in the last month.

email article email article print article print article

Related articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Sony Xperia Z2 Review

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in News

Pinstagram is one of the most awesome mashups ever

Read More »