150+ incredible examples of online marketing

Look, we all know that online marketing is a seriously big-money game. Google wouldn’t have made anywhere near the US$37.9-billion it did in 2011 if not for online advertising. We also know that it is exorcising the ghosts of media’s past. Online ad spend overtook print in the US as far back in 2010, and in emerging markets like Russia earlier this year.

But online marketing is also evolving. Banner ads are on the decline. Big companies are like GM are questioning the value of Facebook ads, while maintaining that the social network is still a big part of its online content strategy. Mobile and video is where it’s at. There’s a good reason for that. We want more and more engagement from our digital lives. We want to see content brought to life.

The Cannes Lions Cyber category celebrates the people who do exactly that: bring advertising on the web to life.

Some of the campaigns are fun like Bronze winner JWT Spain’s Pole of Inaccessibility interactive documentary for Corona Beer. The team traveled to the Pole of Inaccessibility, the farthest point on Earth from the ocean. From there, seven of its inhabitants started a 7 500km journey to see the sea for the very first time. The journey was recorded from Point of View Perspective (POV) and points along it were tagged with geopositioning, which allowed users to experience the documentary “through the eyes of the main characters”.

Others were unerringly cute, like Volkswagen’s Barkside teaser trailer for its Super Bowl campaign or Google’s 8-bit maps April Fool’s Day stunt.

Some even push the boundaries of what constitutes advertising, like Grand Prix winner R/GA New York, which crafted the entire user experience for the Nike+ FuelBand. Here’s an extract from its entry:

We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life.

What would Don Draper think?

The Cannes Lions Festival has been around since 1954 and includes seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Dan Wieden, Sir John Hegarty, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel, Sir Martin Sorrell and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer and Bob Geldof. Every year around 9 000 registered delegates from 90 countries visit the festival, which receives more than 28 000 entries across various spheres of advertising.

Below are the winners, as well as all the shortlisted nominees.

Title	Entrant Company	Country	Award
A01 Foods & Drinks
POLE OF INACCESSIBILITY GMODELO / CORONA BEER	JWT SPAIN Madrid	SPAIN	Bronze Lion
SKATE PINBALL FRUCOR BEVERAGES / MOUNTAIN DEW	COLENSO BBDO Auckland	NEW ZEALAND	Silver Lion
THE WORLD’S DEEPEST WEBSITE IDS / BORJOMI	OGILVY & MATHER UKRAINE Kiev	UKRAINE	Shortlist
A02 Automotive Products & Services
THE WINTER ADJUSTED BEAR VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN 4MOTION CARS	DDB STOCKHOLM	SWEDEN	Bronze Lion
YARIS – IT’S A CAR! TOYOTA MOTOR SALES, USA / TOYOTA YARIS	SAATCHI & SAATCHI LA	USA	Shortlist
BLUEMOTION ROULETTE VOLKSWAGEN / GOLF BLUEMOTION	TRY/APT ADVERTISING AGENCY Oslo	NORWAY	Bronze Lion
ESCAPE THE MAP MERCEDES / C-CLASS AMG COUPE	ABBOTT MEAD VICKERS BBDO London	UNITED KINGDOM	Shortlist
IQ STREETVIEW TOYOTA BELGIUM / TOYOTA IQ	HAPPINESS BRUSSELS	BELGIUM	Silver Lion
A03 Cosmetics, Beauty & Toiletries
THE GRAPHIC NOVEL AXE / AXE ANARCHY	RAZORFISH New York	USA	Shortlist
DEVASTATING EXPLOSIONS OLD SPICE / OLD SPICE	WIEDEN+KENNEDY Portland	USA	Bronze Lion
A04 Clothing, Footwear & Accessories
CHOOSE YOUR FLIGHT JORDAN BRAND, A DIVISION OF NIKE / AJ2012	BLAST RADIUS Vancouver	CANADA	Bronze Lion
THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH	LEO BURNETT Milan	ITALY	Silver Lion
NIKE SPARQ NIKE / NIKE	R/GA New York	USA	Shortlist
UU MAP UNIQLO / UU (UNIQLO UNDERCOVER)	PARTY Tokyo	JAPAN	Shortlist
A05 Other Consumer Products (including Durable Goods)
OBSESSED WITH SOUND PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT	TRIBAL DDB AMSTERDAM	THE NETHERLANDS	Silver Lion
2012 BIRTHDAY PARTY TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE	BUZZMAN Paris	FRANCE	Bronze Lion
THE MUSEUM OF ME INTEL / INTEL CORE i5 PROCESSOR	PROJECTOR Tokyo	JAPAN	Gold Lion
A06 Financial Services
TAKE THEM TO SCHOOL ING DIRECT SPAIN / ING DIRECT	OGILVYONE Madrid	SPAIN	Shortlist
CAR VS PIANO INTOUCH / CAR INSURANCE	BBDO RUSSIA GROUP Moscow	RUSSIA	Bronze Lion
A07 Travel, Entertainment & Leisure
CURATORS OF SWEDEN SWEDISH INSTITUTE/VISITSWEDEN / SWEDEN	VOLONTAIRE Stockholm	SWEDEN	Silver Lion
JACKPOT SWEBUS / LONG DISTANCE BUS	ÅKESTAM HOLST Stockholm	SWEDEN	Bronze Lion
INTERNET ON A ZIP UPLOAD FILM FESTIVAL / UPLOAD FILM FESTIVAL	LOLA/LOWE & PARTNERS Madrid	SPAIN	Shortlist
MIS MATCH GÖTEBORGSOPERAN / OPERAHOUSE OF GOTHENBURG	FORSMAN & BODENFORS Gothenburg	SWEDEN	Shortlist
A08 Retail & E-Commerce, including Restaurants
THE LIBERATION ONLY / JEANS	UNCLE GREY Copenhagen	DENMARK	Gold Lion
CHIP IT! SHERWIN-WILLIAMS / PAINT	McKINNEY Durham	USA	Shortlist
THE HEIST PAUSE HOME ENTERTAINMENT / HIFI CHAIN	ÅKESTAM HOLST Stockholm	SWEDEN	Shortlist
A09 Publications & Media
ALL IS NOT LOST GOOGLE/OK GO / GOOGLE CHROME	HAKUHODO Tokyo	JAPAN	Silver Lion
SOCIAL BOOKMARK KODANSHA / PUBLISHER	HAKUHODO Tokyo	JAPAN	Bronze Lion
PLUS SVERIGES RADIO / SWEDISH RADIO	FORSMAN & BODENFORS Gothenburg	SWEDEN	Shortlist
DIG DEEPER HBO / TRUE BLOOD	BBDO NEW YORK	USA	Shortlist
BESPOKE ALBUM CREATION EXPERIENCE KAISER CHIEFS/B-UNIQUE/FICTION RECORDS / KAISER CHIEFS	WIEDEN+KENNEDY London	UNITED KINGDOM	Silver Lion
A10 Business Products & Services
THE GNOME EXPERIMENT KERN & SOHN / PRECISION SCALES & CALIBRATION	OGILVYONE WORLDWIDE London	UNITED KINGDOM	Bronze Lion
A11 Advertising & Media
FROM LOVE TO BINGO GETTY IMAGES / GETTY IMAGES	ALMAPBBDO São Paulo	BRAZIL	Bronze Lion
PROJECT RE: BRIEF GOOGLE / DISPLAY ADVERTISING	Fi New York	USA	Silver Lion
HOTEL FOR INTERNATIONAL TRAINEES MORTIERBRIGADE / AGENCY	MORTIERBRIGADE Brussels	BELGIUM	Silver Lion
A12 Commercial Public Services
VOCAL COACHING WEBSITE YOUR MUSIC / VOCAL COACHING SCHOOL	RED RABBIT Hamburg	GERMANY	Shortlist
EASY WAY TEST EASY WAY / LANGUAGE SCHOOL	LODUCCA São Paulo	BRAZIL	Bronze Lion
A13 Charities, Public Health & Safety, Public Awareness Messages
SLAVERY FOOTPRINT CALL + RESPONSE / US STATE DEPARTMENT / HUMAN RIGHTS	MUH-TAY-ZIK \| HOF-FER San Francisco	USA	Bronze Lion
SEXY FINGERS AIDES / RAPID HIV TESTING	JWT Paris	FRANCE	Silver Lion
WHO CARES? SWEDISH ARMED FORCES / RECRUITMENT	DDB STOCKHOLM	SWEDEN	Shortlist
LRA CRISIS TRACKER INVISIBLE CHILDREN / LRA CRISIS TRACKER	DIGITARIA San Diego	USA	Shortlist
BEAR 71 THE NFB (NATIONAL FILM BOARD) / ECOLOGICAL AWARENESS	JAM3 Toronto	CANADA	Gold Lion
A14 Corporate Information
CHRISTMAS PRICE INDEX EXPRESS PNC BANK / BRAND PROMOTION	DEUTSCH New York	USA	Shortlist
DONATE DOTCOM GREAT WORKS / DONATE DOTCOM / DONATE DOTCOM	GREAT WORKS Stockholm	SWEDEN	Bronze Lion
B01 Best Digitally Led Integrated Campaign
CHEVY SONIC INTEGRATED CHEVROLET / CHEVROLET SONIC	GOODBY SILVERSTEIN & PARTNERS San Francisco	USA	Bronze Lion
OBSESSED WITH SOUND PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT	TRIBAL DDB AMSTERDAM	THE NETHERLANDS	Bronze Lion
LONG LIVE PLAY SONY PLAYSTATION / PLAYSTATION GAMES	DEUTSCH Los Angeles	USA	Shortlist
BLUEMOTION ROULETTE VOLKSWAGEN / GOLF BLUEMOTION	TRY/APT ADVERTISING AGENCY Oslo	NORWAY	Shortlist
IQ STREETVIEW TOYOTA BELGIUM / TOYOTA IQ	HAPPINESS BRUSSELS	BELGIUM	Silver Lion
THE PEOPLE’S CAR PROJECT VOLKSWAGEN GROUP CHINA / VOLKSWAGEN	PROXIMITY CHINA Beijing	CHINA	Shortlist
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS / AMERICAN EXPRESS	CRISPIN PORTER + BOGUSKY Boulder	USA	Gold Lion
THE INSIDE EXPERIENCE INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE	PEREIRA & O’DELL San Francisco	USA	Shortlist
MANTA CLAUS OLD SPICE / OLD SPICE FIJI BODYWASH AND DEODORANT	WIEDEN+KENNEDY Portland	USA	Bronze Lion
MANO A MANO IN EL BÃNO OLD SPICE / OLD SPICE	WIEDEN+KENNEDY Portland	USA	Bronze Lion
PROJECT RE: BRIEF GOOGLE / DISPLAY ADVERTISING	JOHANNES LEONARDO New York	USA	Silver Lion
C02 Automotive Products & Services
YAHOO HOMEPAGE TAKEOVER BMW NORTH AMERICA / BMW 3 SERIES	KIRSHENBAUM BOND SENECAL + PARTNERS New York	USA	Shortlist
THE ORIGINAL CLICK VOLKSWAGEN / VOLKSWAGEN ORIGINAL PARTS	ALMAPBBDO São Paulo	BRAZIL	Bronze Lion
C03 Cosmetics, Beauty & Toiletries
THE DOVE AD MAKEOVER UNILEVER / DOVE BRAND	OGILVY & MATHER LONDON	UNITED KINGDOM	Silver Lion
C05 Other Consumer Products
THE SMALLEST IKEA STORE IKEA / IKEA	MEMAC OGILVY & MATHER Dubai	UNITED ARAB EMIRATES	Silver Lion
THE HOME SHOWROOM IKEA / TIDAFORS SOFA	SMFB Oslo	NORWAY	Shortlist
C10 Business Products & Services
2012 BIRTHDAY PARTY TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE	BUZZMAN Paris	FRANCE	Bronze Lion
C11 Advertising & Media
HILLTOP RE-IMAGINED FOR COCA-COLA GOOGLE / DISPLAY ADVERTISING	GROW INTERACTIVE Norfolk	USA	Silver Lion
C13 Charities, Public Health & Safety, Public Awareness
HANDS ONLY CPR BRITISH HEART FOUNDATION / CHARITY	GLUE ISOBAR London	UNITED KINGDOM	Shortlist
THE BLOOD SCROLL CRUZ ROJA COLOMBIANA / BLOOD DONATION	LEO BURNETT COLOMBIA Bogotá	COLOMBIA	Shortlist
D01 Best Copywriting
METAMORPHOSIS GOOD BOOKS / GOOD BOOKS	STRING THEORY Auckland	NEW ZEALAND	Shortlist
SHEEP DOG DIAGEO / GUINNESS ST PATRICK’S DAY	ABBOTT MEAD VICKERS BBDO London	UNITED KINGDOM	Shortlist
YNYWYH MASTERFOODS / SNICKERS	ABBOTT MEAD VICKERS BBDO London	UNITED KINGDOM	Shortlist
D02 Best Music/Sound Design
THE BARK SIDE VOLKSWAGEN / VW BEETLE	DEUTSCH Los Angeles	USA	Shortlist
OBSESSED WITH SOUND PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT	TRIBAL DDB AMSTERDAM	THE NETHERLANDS	Gold Lion
URBAN TOUR ASOS / ASOS.COM	BBH LONDON	UNITED KINGDOM	Bronze Lion
PIANO FOR PEACE STEINWAY & SONS / IMAGINE SERIES LIMITED EDITION GRAND PIANO	DDB TRIBAL GROUP Düsseldorf	GERMANY	Bronze Lion
TURNTABLE RIDER RELATIONS / BICYCLE SHARING SERVICE	HAKUHODO Tokyo	JAPAN	Shortlist
D03 Animation
SPERM VISUALIZER SPACE SHOWER NETWORK / SPACE SHOWER TV	PARTY Tokyo	JAPAN	Bronze Lion
FROM LOVE TO BINGO GETTY IMAGES / GETTY IMAGES	ALMAPBBDO São Paulo	BRAZIL	Shortlist
CHRISTMAS PRICE INDEX EXPRESS PNC BANK / BRAND PROMOTION	DEUTSCH New York	USA	Shortlist
ROME 3 DREAMS OF BLACK GOOGLE / WEBGL	NORTH KINGDOM Skelleftea	SWEDEN	Gold Lion
BELL WARNER MUSIC JAPAN / ANDROP BAND	PARTY Tokyo	JAPAN	Silver Lion
AMAROK – AUTOMATIC SITE VOLKSWAGEN DO BRASIL / VOLKSWAGEN AMAROK	ALMAPBBDO São Paulo	BRAZIL	Shortlist
ESCAPE THE MAP MERCEDES / C-CLASS AMG COUPE	ABBOTT MEAD VICKERS BBDO London	UNITED KINGDOM	Shortlist
COCA-COLA POLAR BOWL COCA-COLA / COCA-COLA CLASSIC	WIEDEN+KENNEDY Portland	USA	Shortlist
D04 Interface & Navigation
THE GOOGLE PUZZLE GOOGLE / GOOGLE CHROME	HAKUHODO Tokyo	JAPAN	Shortlist
360°LANGSTRASSE SRF SCHWEIZER RADIO UND FERNSEHEN / SF DOK	HINDERLING VOLKART Zürich	SWITZERLAND	Shortlist
ECOSPHERE CNN INTERNATIONAL / CNN INTERNATIONAL I-LIST	HEIMAT Berlin	GERMANY	Shortlist
GET YOUR EDGE BACK WRANGLER EMEA / CLOTHING	STINKDIGITAL New York	USA	Bronze Lion
POLE OF INACCESSIBILITY GMODELO / CORONA BEER	JWT SPAIN Madrid	SPAIN	Bronze Lion
OBSESSED WITH SOUND PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT	TRIBAL DDB AMSTERDAM	THE NETHERLANDS	Bronze Lion
THE LIBERATION ONLY / JEANS	UNCLE GREY Copenhagen	DENMARK	Silver Lion
D05 Illustration and Graphic Design
ECOSPHERE CNN INTERNATIONAL / CNN INTERNATIONAL I-LIST	HEIMAT Berlin	GERMANY	Shortlist
FANWAGEN VOLKSWAGEN / VOLKSWAGEN	ACHTUNG! Amsterdam	THE NETHERLANDS	Shortlist
KINETIC V5 KINETIC SINGAPORE / KINETIC SINGAPORE	KINETIC SINGAPORE	SINGAPORE	Silver Lion
QUICKNESS REVEALED JORDAN BRAND, A DIVISION OF NIKE / CP3	BLAST RADIUS Vancouver	CANADA	Shortlist
ROCK ‘N’ SCROLL VOLKSWAGEN / VOLKSWAGEN BEETLE	DDB TRIBAL GROUP Berlin	GERMANY	Shortlist
EASY WAY TEST EASY WAY / LANGUAGE SCHOOL	LODUCCA São Paulo	BRAZIL	Shortlist
ROME 3 DREAMS OF BLACK GOOGLE / WEBGL	NORTH KINGDOM Skelleftea	SWEDEN	Silver Lion
MAGIC MENICON / MAGIC DISPOSABLE CONTACT LENS	PARTY Tokyo	JAPAN	Shortlist
D06 Photography
THE KITCHEN COLAB IKEA / KITCHEN PLANNER	SMFB Oslo	NORWAY	Shortlist
CASTOR GIGASHELF CASTOR DESIGN / FURNITURE/DESIGN	TAXI CANADA Toronto	CANADA	Shortlist
THE LIBERATION ONLY / JEANS	UNCLE GREY Copenhagen	DENMARK	Silver Lion
BRIGHT SIREN WARNER MUSIC JAPAN / ANDROP BAND	PARTY Tokyo	JAPAN	Bronze Lion
D07 Best Video
ALL IS NOT LOST GOOGLE/OK GO / GOOGLE CHROME	HAKUHODO Tokyo	JAPAN	Gold Lion
TAKE THIS LOLLIPOP LITTLE MONSTER / LITTLE MONSTER	TOOL Santa Monica	USA	Shortlist
GET YOUR EDGE BACK WRANGLER EMEA / CLOTHING	STINKDIGITAL New York	USA	Shortlist
URBAN TOUR ASOS / ASOS.COM	BBH LONDON	UNITED KINGDOM	Bronze Lion
DEVASTATING EXPLOSIONS OLD SPICE / OLD SPICE	WIEDEN+KENNEDY Portland	USA	Bronze Lion
DON´T MAKE UP AND DRIVE VOLKSWAGEN / ROAD SAFETY MESSAGE	DDB TRIBAL GROUP Berlin	GERMANY	Bronze Lion
ROME 3 DREAMS OF BLACK GOOGLE / WEBGL	NORTH KINGDOM Skelleftea	SWEDEN	Bronze Lion
DIG DEEPER HBO / TRUE BLOOD	BBDO NEW YORK	USA	Shortlist
LOVE TO BINGO GETTY IMAGES / GETTY IMAGES	ALMAPBBDO São Paulo	BRAZIL	Shortlist
THE MUSEUM OF ME INTEL / INTEL CORE i5 PROCESSOR	PROJECTOR Tokyo	JAPAN	Bronze Lion
THE INSIDE EXPERIENCE INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE	PEREIRA & O’DELL San Francisco	USA	Shortlist
E01 Interactive Tools (for PCs, MACs, etc)
CHIP IT! SHERWIN-WILLIAMS / PAINT	McKINNEY Durham	USA	Bronze Lion
PACK YOUR HBO HBO / HBO	BBDO NEW YORK	USA	Shortlist
E02 Community Applications
FAIR TWEETS BEN & JERRY’S / WORLD FAIR TRADE DAY	AMALGAMATED New York	USA	Shortlist
FANWAGEN VOLKSWAGEN / VOLKSWAGEN	ACHTUNG! Amsterdam	THE NETHERLANDS	Silver Lion
LINKEDUIT VOLKSWAGEN / VOLKSWAGEN PASSAT	ACHTUNG! Amsterdam	THE NETHERLANDS	Shortlist
MINI MAPS MINI FRANCE / MINI	DDB PARIS	FRANCE	Shortlist
PLUS SVERIGES RADIO / SWEDISH RADIO	FORSMAN & BODENFORS Gothenburg	SWEDEN	Shortlist
ONE COPY SONG ADAM TENSTA / ADAM TENSTA	R/GA New York	USA	Bronze Lion
ECOSPHERE CNN INTERNATIONAL / CNN INTERNATIONAL I-LIST	HEIMAT Berlin	GERMANY	Bronze Lion
THE DOVE AD MAKEOVER UNILEVER / DOVE BRAND	OGILVY & MATHER LONDON	UNITED KINGDOM	Bronze Lion
TAKE THIS LOLLIPOP LITTLE MONSTER / LITTLE MONSTER	TOOL Santa Monica	USA	Shortlist
THE GENEROUS STORE TOMS GRUPPEN / ANTHON BERG	ROBERT/BOISEN & LIKE-MINDED Copenhagen	DENMARK	Shortlist
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS / AMERICAN EXPRESS	CRISPIN PORTER + BOGUSKY Boulder	USA	Silver Lion
WORLD’S MOST VALUABLE SOCIAL NETWORK MISSING CHILDREN SOCIETY OF CANADA / MISSING CHILDREN AWARENESS	GREY GROUP CANADA Toronto	CANADA	Bronze Lion
ARIEL FASHION SHOOT P&G NORDIC / ARIEL ACTILIFT LIQUID DETERGENT	SAATCHI & SAATCHI Stockholm	SWEDEN	Shortlist
E03 Games
THE GOOGLE PUZZLE GOOGLE / GOOGLE CHROME	HAKUHODO Tokyo	JAPAN	Bronze Lion
BELL WARNER MUSIC JAPAN / ANDROP BAND	PARTY Tokyo	JAPAN	Silver Lion
DIG DEEPER HBO / TRUE BLOOD	BBDO NEW YORK	USA	Shortlist
CHROME EXPERIMENT: RAMAYANA GOOGLE / CHROME LAUNCH IN ASIA	OGILVY & MATHER SINGAPORE	SINGAPORE	Shortlist
THE EXPERIMENT GAME HONDA / CIVIC	WIEDEN+KENNEDY London	UNITED KINGDOM	Bronze Lion
TWITTERSCRABBLE MATTEL / SCRABBLE TRICKSTER	DUVAL GUILLAUME MODEM Antwerp	BELGIUM	Shortlist
E04 Other Digital Channels
CONNECTING LIFELINES HONDA MOTOR / INTERNAVI	DENTSU Tokyo	JAPAN	Gold Lion
KEY TO VIANO MERCEDES-BENZ / MERCEDES-BENZ VIANO	LUKAS LINDEMANN ROSINSKI Hamburg	GERMANY	Bronze Lion
VIP FRIDGE MAGNET RED TOMATO PIZZA / RESTAURANT	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	Shortlist
SMART EBALL DAIMLER / SMART FORTWO ELECTRIC DRIVE	BBDO GERMANY Düsseldorf	GERMANY	Bronze Lion
NIKE+ FUELBAND NIKE+ / NIKE+ FUELBAND	R/GA New York	USA	Grand Prix
FASHION LIKE C&A / C&A	DDB BRASIL São Paulo	BRAZIL	Shortlist
F01 Email Marketing, incl. e-cards
FORGOT YOUR PASSWORD? ALZHEIMER’S ASSOCIATION / ALZHEIMER’S ASSOCIATION	GRUPO GALLEGOS HUNTINGTON BEACH	USA	Shortlist
OUT OF OFFICE POETRY STICHTING LEZEN / POETRY DAY	LEO BURNETT BRUSSELS	BELGIUM	Bronze Lion
F02 Viral Video
GO BEYOND THE COVER DERMABLEND PROFESSIONAL / LEG AND BODY TATTOO PRIMER	AGENCE TUXEDO Montreal	CANADA	Silver Lion
THE BARK SIDE VOLKSWAGEN / VW BEETLE	DEUTSCH Los Angeles	USA	Shortlist
DEAR 16-YEAR-OLD ME DAVID CORNFIELD MELANOMA FUND / PUBLIC AWARENESS MESSAGE	EVIDENTLY London	UNITED KINGDOM	Shortlist
BACK TO THE START CHIPOTLE / FAST FOOD	CREATIVE ARTISTS AGENCY Los Angeles	USA	Silver Lion
MFCEO K-SWISS / FOOTWEAR	72ANDSUNNY Los Angeles	USA	Silver Lion
DON´T MAKE UP AND DRIVE VOLKSWAGEN / ROAD SAFETY MESSAGE	DDB TRIBAL GROUP Berlin	GERMANY	Gold Lion
RHIAN SUGDEN TOUCHES HERSELF MALE CANCER AWARENESS CAMPAIGN / CANCER AWARENESS MESSAGE	JWT LONDON	UNITED KINGDOM	Shortlist
THIEF LG ELECTRONICS BENELUX / OLED TELEVISION	Y&R AMSTERDAM	THE NETHERLANDS	Silver Lion
MAPS 8-BIT GOOGLE / GOOGLE MAPS	HAKUHODO Tokyo	JAPAN	Shortlist
SHEEP DOG DIAGEO / GUINNESS ST PATRICK’S DAY	ABBOTT MEAD VICKERS BBDO London	UNITED KINGDOM	Shortlist
APE WITH AK-47 20TH CENTURY FOX / RISE OF THE PLANET OF THE APES	MEKANISM San Francisco	USA	Shortlist
BIKERS CARLSBERG / CARLSBERG	DUVAL GUILLAUME MODEM Antwerp	BELGIUM	Shortlist
PUSH TO ADD DRAMA TNT TURNER BROADCASTING SYSTEM / TV CHANNEL	DUVAL GUILLAUME MODEM Antwerp	BELGIUM	Silver Lion
ANGRY BIRDS LIVE DEUTSCHE TELEKOM / T-MOBILE	SAATCHI & SAATCHI Milan	ITALY	Shortlist
THE INVISIBLE DRIVE DAIMLER / MERCEDES-BENZ F-CELL	JUNG von MATT Hamburg	GERMANY	Bronze Lion
DR. CYCLOPS WRIGLEY CANADA / SKITTLES	BBDO TORONTO	CANADA	Shortlist
THE PRINCESS AND THE FINGER WRIGLEY CANADA / SKITTLES	BBDO TORONTO	CANADA	Shortlist
F03 Viral Marketing
FAIR TWEETS BEN & JERRY’S / WORLD FAIR TRADE DAY	AMALGAMATED New York	USA	Shortlist
ALL IS NOT LOST GOOGLE/OK GO / GOOGLE CHROME	HAKUHODO Tokyo	JAPAN	Shortlist
LONG LIVE PLAY SONY PLAYSTATION / PLAYSTATION GAMES	DEUTSCH Los Angeles	USA	Shortlist
2012 BIRTHDAY PARTY TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE	BUZZMAN Paris	FRANCE	Shortlist
WHO CARES? SWEDISH ARMED FORCES / RECRUITMENT	DDB STOCKHOLM	SWEDEN	Shortlist
BESPOKE ALBUM CREATION EXPERIENCE KAISER CHIEFS, B-UNIQUE AND FICTION RECORDS / KAISER CHIEFS	WIEDEN+KENNEDY London	UNITED KINGDOM	Silver Lion
DIG DEEPER HBO / TRUE BLOOD	BBDO NEW YORK	USA	Bronze Lion
CURATORS OF SWEDEN SWEDISH INSTITUTE/VISITSWEDEN / SWEDEN	VOLONTAIRE Stockholm	SWEDEN	Grand Prix
ROBOT CAT PINACOTECA DO ESTADO DE SÃO PAULO / NEW EXHIBITION OF THE COLLECTION	F/NAZCA SAATCHI & SAATCHI São Paulo	BRAZIL	Shortlist
THE GENEROUS STORE TOMS GRUPPEN / ANTHON BERG	ROBERT/BOISEN & LIKE-MINDED Copenhagen	DENMARK	Bronze Lion
COCA-COLA SITELETS COCA-COLA / COCA-COLA	WIEDEN+KENNEDY AMSTERDAM	THE NETHERLANDS	Shortlist
SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS / AMERICAN EXPRESS	CRISPIN PORTER + BOGUSKY Boulder	USA	Silver Lion
TOILET BIKE NEO TOTO / TOILET MANUFACTURERS	DENTSU Tokyo	JAPAN	Shortlist
ACADEMY NIKE UK / FOOTBALL	AKQA London	UNITED KINGDOM	Shortlist
THE GNOME EXPERIMENT KERN & SOHN / PRECISION SCALES & CALIBRATION	OGILVYONE WORLDWIDE London	UNITED KINGDOM	Shortlist
YNYWYH MASTERFOODS / SNICKERS	ABBOTT MEAD VICKERS BBDO London	UNITED KINGDOM	Silver Lion