150+ incredible examples of online marketing

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Look, we all know that online marketing is a seriously big-money game. Google wouldn’t have made anywhere near the US$37.9-billion it did in 2011 if not for online advertising. We also know that it is exorcising the ghosts of media’s past. Online ad spend overtook print in the US as far back in 2010, and in emerging markets like Russia earlier this year.

But online marketing is also evolving. Banner ads are on the decline. Big companies are like GM are questioning the value of Facebook ads, while maintaining that the social network is still a big part of its online content strategy. Mobile and video is where it’s at. There’s a good reason for that. We want more and more engagement from our digital lives. We want to see content brought to life.

The Cannes Lions Cyber category celebrates the people who do exactly that: bring advertising on the web to life.

Some of the campaigns are fun like Bronze winner JWT Spain’s Pole of Inaccessibility interactive documentary for Corona Beer. The team traveled to the Pole of Inaccessibility, the farthest point on Earth from the ocean. From there, seven of its inhabitants started a 7 500km journey to see the sea for the very first time. The journey was recorded from Point of View Perspective (POV) and points along it were tagged with geopositioning, which allowed users to experience the documentary “through the eyes of the main characters”.

Others were unerringly cute, like Volkswagen’s Barkside teaser trailer for its Super Bowl campaign or Google’s 8-bit maps April Fool’s Day stunt.

Some even push the boundaries of what constitutes advertising, like Grand Prix winner R/GA New York, which crafted the entire user experience for the Nike+ FuelBand. Here’s an extract from its entry:

We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life.

What would Don Draper think?

The Cannes Lions Festival has been around since 1954 and includes seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Dan Wieden, Sir John Hegarty, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel, Sir Martin Sorrell and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer and Bob Geldof. Every year around 9 000 registered delegates from 90 countries visit the festival, which receives more than 28 000 entries across various spheres of advertising.

Below are the winners, as well as all the shortlisted nominees.

TitleAdvertiser/ClientProduct/ServiceEntrant CompanyCountryAward

A01 Foods & Drinks

POLE OF INACCESSIBILITY

GMODELO / CORONA BEER

JWT SPAIN MadridSPAIN
Bronze Lion
SKATE PINBALL

FRUCOR BEVERAGES / MOUNTAIN DEW

COLENSO BBDO AucklandNEW ZEALAND
Silver Lion
THE WORLD’S DEEPEST WEBSITE

IDS / BORJOMI

OGILVY & MATHER UKRAINE KievUKRAINEShortlist

A02 Automotive Products & Services

THE WINTER ADJUSTED BEAR

VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN 4MOTION CARS

DDB STOCKHOLMSWEDEN
Bronze Lion
YARIS – IT’S A CAR!

TOYOTA MOTOR SALES, USA / TOYOTA YARIS

SAATCHI & SAATCHI LAUSAShortlist
BLUEMOTION ROULETTE

VOLKSWAGEN / GOLF BLUEMOTION

TRY/APT ADVERTISING AGENCY OsloNORWAY
Bronze Lion
ESCAPE THE MAP

MERCEDES / C-CLASS AMG COUPE

ABBOTT MEAD VICKERS BBDO LondonUNITED KINGDOMShortlist
IQ STREETVIEW

TOYOTA BELGIUM / TOYOTA IQ

HAPPINESS BRUSSELSBELGIUM
Silver Lion

A03 Cosmetics, Beauty & Toiletries

THE GRAPHIC NOVEL

AXE / AXE ANARCHY

RAZORFISH New YorkUSAShortlist
DEVASTATING EXPLOSIONS

OLD SPICE / OLD SPICE

WIEDEN+KENNEDY PortlandUSA
Bronze Lion

A04 Clothing, Footwear & Accessories

CHOOSE YOUR FLIGHT

JORDAN BRAND, A DIVISION OF NIKE / AJ2012

BLAST RADIUS VancouverCANADA
Bronze Lion
THE BEAUTY OF A SECOND

MONTBLANC INTERNATIONAL / NICOLAS RIEUSSEC CHRONOGRAPH

LEO BURNETT MilanITALY
Silver Lion
NIKE SPARQ

NIKE / NIKE

R/GA New YorkUSAShortlist
UU MAP

UNIQLO / UU (UNIQLO UNDERCOVER)

PARTY TokyoJAPANShortlist

A05 Other Consumer Products (including Durable Goods)

OBSESSED WITH SOUND

PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT

TRIBAL DDB AMSTERDAMTHE NETHERLANDS
Silver Lion
2012 BIRTHDAY PARTY

TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE

BUZZMAN ParisFRANCE
Bronze Lion
THE MUSEUM OF ME

INTEL / INTEL CORE i5 PROCESSOR

PROJECTOR TokyoJAPAN
Gold
Lion

A06 Financial Services

TAKE THEM TO SCHOOL

ING DIRECT SPAIN / ING DIRECT

OGILVYONE MadridSPAINShortlist
CAR VS PIANO

INTOUCH / CAR INSURANCE

BBDO RUSSIA GROUP MoscowRUSSIA
Bronze Lion

A07 Travel, Entertainment & Leisure

CURATORS OF SWEDEN

SWEDISH INSTITUTE/VISITSWEDEN / SWEDEN

VOLONTAIRE StockholmSWEDEN
Silver Lion
JACKPOT

SWEBUS / LONG DISTANCE BUS

ÅKESTAM HOLST StockholmSWEDEN
Bronze Lion
INTERNET ON A ZIP

UPLOAD FILM FESTIVAL / UPLOAD FILM FESTIVAL

LOLA/LOWE & PARTNERS MadridSPAINShortlist
MIS MATCH

GÖTEBORGSOPERAN / OPERAHOUSE OF GOTHENBURG

FORSMAN & BODENFORS GothenburgSWEDENShortlist

A08 Retail & E-Commerce, including Restaurants

THE LIBERATION

ONLY / JEANS

UNCLE GREY CopenhagenDENMARK
Gold
Lion
CHIP IT!

SHERWIN-WILLIAMS / PAINT

McKINNEY DurhamUSAShortlist
THE HEIST

PAUSE HOME ENTERTAINMENT / HIFI CHAIN

ÅKESTAM HOLST StockholmSWEDENShortlist

A09 Publications & Media

ALL IS NOT LOST

GOOGLE/OK GO / GOOGLE CHROME

HAKUHODO TokyoJAPAN
Silver Lion
SOCIAL BOOKMARK

KODANSHA / PUBLISHER

HAKUHODO TokyoJAPAN
Bronze Lion
PLUS

SVERIGES RADIO / SWEDISH RADIO

FORSMAN & BODENFORS GothenburgSWEDENShortlist
DIG DEEPER

HBO / TRUE BLOOD

BBDO NEW YORKUSAShortlist
BESPOKE ALBUM CREATION EXPERIENCE

KAISER CHIEFS/B-UNIQUE/FICTION RECORDS / KAISER CHIEFS

WIEDEN+KENNEDY LondonUNITED KINGDOM
Silver Lion

A10 Business Products & Services

THE GNOME EXPERIMENT

KERN & SOHN / PRECISION SCALES & CALIBRATION

OGILVYONE WORLDWIDE LondonUNITED KINGDOM
Bronze Lion

A11 Advertising & Media

FROM LOVE TO BINGO

GETTY IMAGES / GETTY IMAGES

ALMAPBBDO São PauloBRAZIL
Bronze Lion
PROJECT RE: BRIEF

GOOGLE / DISPLAY ADVERTISING

Fi New YorkUSA
Silver Lion
HOTEL FOR INTERNATIONAL TRAINEES

MORTIERBRIGADE / AGENCY

MORTIERBRIGADE BrusselsBELGIUM
Silver Lion

A12 Commercial Public Services

VOCAL COACHING WEBSITE

YOUR MUSIC / VOCAL COACHING SCHOOL

RED RABBIT HamburgGERMANYShortlist
EASY WAY TEST

EASY WAY / LANGUAGE SCHOOL

LODUCCA São PauloBRAZIL
Bronze Lion

A13 Charities, Public Health & Safety, Public Awareness Messages

SLAVERY FOOTPRINT

CALL + RESPONSE / US STATE DEPARTMENT / HUMAN RIGHTS

MUH-TAY-ZIK | HOF-FER San FranciscoUSA
Bronze Lion
SEXY FINGERS

AIDES / RAPID HIV TESTING

JWT ParisFRANCE
Silver Lion
WHO CARES?

SWEDISH ARMED FORCES / RECRUITMENT

DDB STOCKHOLMSWEDENShortlist
LRA CRISIS TRACKER

INVISIBLE CHILDREN / LRA CRISIS TRACKER

DIGITARIA San DiegoUSAShortlist
BEAR 71

THE NFB (NATIONAL FILM BOARD) / ECOLOGICAL AWARENESS

JAM3 TorontoCANADA
Gold
Lion

A14 Corporate Information

CHRISTMAS PRICE INDEX EXPRESS

PNC BANK / BRAND PROMOTION

DEUTSCH New YorkUSAShortlist
DONATE DOTCOM

GREAT WORKS / DONATE DOTCOM / DONATE DOTCOM

GREAT WORKS StockholmSWEDEN
Bronze Lion

B01 Best Digitally Led Integrated Campaign

CHEVY SONIC INTEGRATED

CHEVROLET / CHEVROLET SONIC

GOODBY SILVERSTEIN & PARTNERS San FranciscoUSA
Bronze Lion
OBSESSED WITH SOUND

PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT

TRIBAL DDB AMSTERDAMTHE NETHERLANDS
Bronze Lion
LONG LIVE PLAY

SONY PLAYSTATION / PLAYSTATION GAMES

DEUTSCH Los AngelesUSAShortlist
BLUEMOTION ROULETTE

VOLKSWAGEN / GOLF BLUEMOTION

TRY/APT ADVERTISING AGENCY OsloNORWAYShortlist
IQ STREETVIEW

TOYOTA BELGIUM / TOYOTA IQ

HAPPINESS BRUSSELSBELGIUM
Silver Lion
THE PEOPLE’S CAR PROJECT

VOLKSWAGEN GROUP CHINA / VOLKSWAGEN

PROXIMITY CHINA BeijingCHINAShortlist
SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS / AMERICAN EXPRESS

CRISPIN PORTER + BOGUSKY BoulderUSA
Gold
Lion
THE INSIDE EXPERIENCE

INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE

PEREIRA & O’DELL San FranciscoUSAShortlist
MANTA CLAUS

OLD SPICE / OLD SPICE FIJI BODYWASH AND DEODORANT

WIEDEN+KENNEDY PortlandUSA
Bronze Lion
MANO A MANO IN EL BÃNO

OLD SPICE / OLD SPICE

WIEDEN+KENNEDY PortlandUSA
Bronze Lion
PROJECT RE: BRIEF

GOOGLE / DISPLAY ADVERTISING

JOHANNES LEONARDO New YorkUSA
Silver Lion

C02 Automotive Products & Services

YAHOO HOMEPAGE TAKEOVER

BMW NORTH AMERICA / BMW 3 SERIES

KIRSHENBAUM BOND SENECAL + PARTNERS New YorkUSAShortlist
THE ORIGINAL CLICK

VOLKSWAGEN / VOLKSWAGEN ORIGINAL PARTS

ALMAPBBDO São PauloBRAZIL
Bronze Lion

C03 Cosmetics, Beauty & Toiletries

THE DOVE AD MAKEOVER

UNILEVER / DOVE BRAND

OGILVY & MATHER LONDONUNITED KINGDOM
Silver Lion

C05 Other Consumer Products

THE SMALLEST IKEA STORE

IKEA / IKEA

MEMAC OGILVY & MATHER DubaiUNITED ARAB EMIRATES
Silver Lion
THE HOME SHOWROOM

IKEA / TIDAFORS SOFA

SMFB OsloNORWAYShortlist

C10 Business Products & Services

2012 BIRTHDAY PARTY

TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE

BUZZMAN ParisFRANCE
Bronze Lion

C11 Advertising & Media

HILLTOP RE-IMAGINED FOR COCA-COLA

GOOGLE / DISPLAY ADVERTISING

GROW INTERACTIVE NorfolkUSA
Silver Lion

C13 Charities, Public Health & Safety, Public Awareness

HANDS ONLY CPR

BRITISH HEART FOUNDATION / CHARITY

GLUE ISOBAR LondonUNITED KINGDOMShortlist
THE BLOOD SCROLL

CRUZ ROJA COLOMBIANA / BLOOD DONATION

LEO BURNETT COLOMBIA BogotáCOLOMBIAShortlist

D01 Best Copywriting

METAMORPHOSIS

GOOD BOOKS / GOOD BOOKS

STRING THEORY AucklandNEW ZEALANDShortlist
SHEEP DOG

DIAGEO / GUINNESS ST PATRICK’S DAY

ABBOTT MEAD VICKERS BBDO LondonUNITED KINGDOMShortlist
YNYWYH

MASTERFOODS / SNICKERS

ABBOTT MEAD VICKERS BBDO LondonUNITED KINGDOMShortlist

D02 Best Music/Sound Design

THE BARK SIDE

VOLKSWAGEN / VW BEETLE

DEUTSCH Los AngelesUSAShortlist
OBSESSED WITH SOUND

PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT

TRIBAL DDB AMSTERDAMTHE NETHERLANDS
Gold
Lion
URBAN TOUR

ASOS / ASOS.COM

BBH LONDONUNITED KINGDOM
Bronze Lion
PIANO FOR PEACE

STEINWAY & SONS / IMAGINE SERIES LIMITED EDITION GRAND PIANO

DDB TRIBAL GROUP DüsseldorfGERMANY
Bronze Lion
TURNTABLE RIDER

RELATIONS / BICYCLE SHARING SERVICE

HAKUHODO TokyoJAPANShortlist

D03 Animation

SPERM VISUALIZER

SPACE SHOWER NETWORK / SPACE SHOWER TV

PARTY TokyoJAPAN
Bronze Lion
FROM LOVE TO BINGO

GETTY IMAGES / GETTY IMAGES

ALMAPBBDO São PauloBRAZILShortlist
CHRISTMAS PRICE INDEX EXPRESS

PNC BANK / BRAND PROMOTION

DEUTSCH New YorkUSAShortlist
ROME 3 DREAMS OF BLACK

GOOGLE / WEBGL

NORTH KINGDOM SkellefteaSWEDEN
Gold
Lion
BELL

WARNER MUSIC JAPAN / ANDROP BAND

PARTY TokyoJAPAN
Silver Lion
AMAROK – AUTOMATIC SITE

VOLKSWAGEN DO BRASIL / VOLKSWAGEN AMAROK

ALMAPBBDO São PauloBRAZILShortlist
ESCAPE THE MAP

MERCEDES / C-CLASS AMG COUPE

ABBOTT MEAD VICKERS BBDO LondonUNITED KINGDOMShortlist
COCA-COLA POLAR BOWL

COCA-COLA / COCA-COLA CLASSIC

WIEDEN+KENNEDY PortlandUSAShortlist

D04 Interface & Navigation

THE GOOGLE PUZZLE

GOOGLE / GOOGLE CHROME

HAKUHODO TokyoJAPANShortlist
360°LANGSTRASSE

SRF SCHWEIZER RADIO UND FERNSEHEN / SF DOK

HINDERLING VOLKART ZürichSWITZERLANDShortlist
ECOSPHERE

CNN INTERNATIONAL / CNN INTERNATIONAL I-LIST

HEIMAT BerlinGERMANYShortlist
GET YOUR EDGE BACK

WRANGLER EMEA / CLOTHING

STINKDIGITAL New YorkUSA
Bronze Lion
POLE OF INACCESSIBILITY

GMODELO / CORONA BEER

JWT SPAIN MadridSPAIN
Bronze Lion
OBSESSED WITH SOUND

PHILIPS / PHILIPS LIFESTYLE ENTERTAINMENT

TRIBAL DDB AMSTERDAMTHE NETHERLANDS
Bronze Lion
THE LIBERATION

ONLY / JEANS

UNCLE GREY CopenhagenDENMARK
Silver Lion

D05 Illustration and Graphic Design

ECOSPHERE

CNN INTERNATIONAL / CNN INTERNATIONAL I-LIST

HEIMAT BerlinGERMANYShortlist
FANWAGEN

VOLKSWAGEN / VOLKSWAGEN

ACHTUNG! AmsterdamTHE NETHERLANDSShortlist
KINETIC V5

KINETIC SINGAPORE / KINETIC SINGAPORE

KINETIC SINGAPORESINGAPORE
Silver Lion
QUICKNESS REVEALED

JORDAN BRAND, A DIVISION OF NIKE / CP3

BLAST RADIUS VancouverCANADAShortlist
ROCK ‘N’ SCROLL

VOLKSWAGEN / VOLKSWAGEN BEETLE

DDB TRIBAL GROUP BerlinGERMANYShortlist
EASY WAY TEST

EASY WAY / LANGUAGE SCHOOL

LODUCCA São PauloBRAZILShortlist
ROME 3 DREAMS OF BLACK

GOOGLE / WEBGL

NORTH KINGDOM SkellefteaSWEDEN
Silver Lion
MAGIC

MENICON / MAGIC DISPOSABLE CONTACT LENS

PARTY TokyoJAPANShortlist

D06 Photography

THE KITCHEN COLAB

IKEA / KITCHEN PLANNER

SMFB OsloNORWAYShortlist
CASTOR GIGASHELF

CASTOR DESIGN / FURNITURE/DESIGN

TAXI CANADA TorontoCANADAShortlist
THE LIBERATION

ONLY / JEANS

UNCLE GREY CopenhagenDENMARK
Silver Lion
BRIGHT SIREN

WARNER MUSIC JAPAN / ANDROP BAND

PARTY TokyoJAPAN
Bronze Lion

D07 Best Video

ALL IS NOT LOST

GOOGLE/OK GO / GOOGLE CHROME

HAKUHODO TokyoJAPAN
Gold
Lion
TAKE THIS LOLLIPOP

LITTLE MONSTER / LITTLE MONSTER

TOOL Santa MonicaUSAShortlist
GET YOUR EDGE BACK

WRANGLER EMEA / CLOTHING

STINKDIGITAL New YorkUSAShortlist
URBAN TOUR

ASOS / ASOS.COM

BBH LONDONUNITED KINGDOM
Bronze Lion
DEVASTATING EXPLOSIONS

OLD SPICE / OLD SPICE

WIEDEN+KENNEDY PortlandUSA
Bronze Lion
DON´T MAKE UP AND DRIVE

VOLKSWAGEN / ROAD SAFETY MESSAGE

DDB TRIBAL GROUP BerlinGERMANY
Bronze Lion
ROME 3 DREAMS OF BLACK

GOOGLE / WEBGL

NORTH KINGDOM SkellefteaSWEDEN
Bronze Lion
DIG DEEPER

HBO / TRUE BLOOD

BBDO NEW YORKUSAShortlist
LOVE TO BINGO

GETTY IMAGES / GETTY IMAGES

ALMAPBBDO São PauloBRAZILShortlist
THE MUSEUM OF ME

INTEL / INTEL CORE i5 PROCESSOR

PROJECTOR TokyoJAPAN
Bronze Lion
THE INSIDE EXPERIENCE

INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE

PEREIRA & O’DELL San FranciscoUSAShortlist

E01 Interactive Tools (for PCs, MACs, etc)

CHIP IT!

SHERWIN-WILLIAMS / PAINT

McKINNEY DurhamUSA
Bronze Lion
PACK YOUR HBO

HBO / HBO

BBDO NEW YORKUSAShortlist

E02 Community Applications

FAIR TWEETS

BEN & JERRY’S / WORLD FAIR TRADE DAY

AMALGAMATED New YorkUSAShortlist
FANWAGEN

VOLKSWAGEN / VOLKSWAGEN

ACHTUNG! AmsterdamTHE NETHERLANDS
Silver Lion
LINKEDUIT

VOLKSWAGEN / VOLKSWAGEN PASSAT

ACHTUNG! AmsterdamTHE NETHERLANDSShortlist
MINI MAPS

MINI FRANCE / MINI

DDB PARISFRANCEShortlist
PLUS

SVERIGES RADIO / SWEDISH RADIO

FORSMAN & BODENFORS GothenburgSWEDENShortlist
ONE COPY SONG

ADAM TENSTA / ADAM TENSTA

R/GA New YorkUSA
Bronze Lion
ECOSPHERE

CNN INTERNATIONAL / CNN INTERNATIONAL I-LIST

HEIMAT BerlinGERMANY
Bronze Lion
THE DOVE AD MAKEOVER

UNILEVER / DOVE BRAND

OGILVY & MATHER LONDONUNITED KINGDOM
Bronze Lion
TAKE THIS LOLLIPOP

LITTLE MONSTER / LITTLE MONSTER

TOOL Santa MonicaUSAShortlist
THE GENEROUS STORE

TOMS GRUPPEN / ANTHON BERG

ROBERT/BOISEN & LIKE-MINDED CopenhagenDENMARKShortlist
SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS / AMERICAN EXPRESS

CRISPIN PORTER + BOGUSKY BoulderUSA
Silver Lion
WORLD’S MOST VALUABLE SOCIAL NETWORK

MISSING CHILDREN SOCIETY OF CANADA / MISSING CHILDREN AWARENESS

GREY GROUP CANADA TorontoCANADA
Bronze Lion
ARIEL FASHION SHOOT

P&G NORDIC / ARIEL ACTILIFT LIQUID DETERGENT

SAATCHI & SAATCHI StockholmSWEDENShortlist

E03 Games

THE GOOGLE PUZZLE

GOOGLE / GOOGLE CHROME

HAKUHODO TokyoJAPAN
Bronze Lion
BELL

WARNER MUSIC JAPAN / ANDROP BAND

PARTY TokyoJAPAN
Silver Lion
DIG DEEPER

HBO / TRUE BLOOD

BBDO NEW YORKUSAShortlist
CHROME EXPERIMENT: RAMAYANA

GOOGLE / CHROME LAUNCH IN ASIA

OGILVY & MATHER SINGAPORESINGAPOREShortlist
THE EXPERIMENT GAME

HONDA / CIVIC

WIEDEN+KENNEDY LondonUNITED KINGDOM
Bronze Lion
TWITTERSCRABBLE

MATTEL / SCRABBLE TRICKSTER

DUVAL GUILLAUME MODEM AntwerpBELGIUMShortlist

E04 Other Digital Channels

CONNECTING LIFELINES

HONDA MOTOR / INTERNAVI

DENTSU TokyoJAPAN
Gold
Lion
KEY TO VIANO

MERCEDES-BENZ / MERCEDES-BENZ VIANO

LUKAS LINDEMANN ROSINSKI HamburgGERMANY
Bronze Lion
VIP FRIDGE MAGNET

RED TOMATO PIZZA / RESTAURANT

TBWA\RAAD DubaiUNITED ARAB EMIRATESShortlist
SMART EBALL

DAIMLER / SMART FORTWO ELECTRIC DRIVE

BBDO GERMANY DüsseldorfGERMANY
Bronze Lion
NIKE+ FUELBAND

NIKE+ / NIKE+ FUELBAND

R/GA New YorkUSA
Grand Prix
FASHION LIKE

C&A / C&A

DDB BRASIL São PauloBRAZILShortlist

F01 Email Marketing, incl. e-cards

FORGOT YOUR PASSWORD?

ALZHEIMER’S ASSOCIATION / ALZHEIMER’S ASSOCIATION

GRUPO GALLEGOS HUNTINGTON BEACHUSAShortlist
OUT OF OFFICE POETRY

STICHTING LEZEN / POETRY DAY

LEO BURNETT BRUSSELSBELGIUM
Bronze Lion

F02 Viral Video

GO BEYOND THE COVER

DERMABLEND PROFESSIONAL / LEG AND BODY TATTOO PRIMER

AGENCE TUXEDO MontrealCANADA
Silver Lion
THE BARK SIDE

VOLKSWAGEN / VW BEETLE

DEUTSCH Los AngelesUSAShortlist
DEAR 16-YEAR-OLD ME

DAVID CORNFIELD MELANOMA FUND / PUBLIC AWARENESS MESSAGE

EVIDENTLY LondonUNITED KINGDOMShortlist
BACK TO THE START

CHIPOTLE / FAST FOOD

CREATIVE ARTISTS AGENCY Los AngelesUSA
Silver Lion
MFCEO

K-SWISS / FOOTWEAR

72ANDSUNNY Los AngelesUSA
Silver Lion
DON´T MAKE UP AND DRIVE

VOLKSWAGEN / ROAD SAFETY MESSAGE

DDB TRIBAL GROUP BerlinGERMANY
Gold
Lion
RHIAN SUGDEN TOUCHES HERSELF

MALE CANCER AWARENESS CAMPAIGN / CANCER AWARENESS MESSAGE

JWT LONDONUNITED KINGDOMShortlist
THIEF

LG ELECTRONICS BENELUX / OLED TELEVISION

Y&R AMSTERDAMTHE NETHERLANDS
Silver Lion
MAPS 8-BIT

GOOGLE / GOOGLE MAPS

HAKUHODO TokyoJAPANShortlist
SHEEP DOG

DIAGEO / GUINNESS ST PATRICK’S DAY

ABBOTT MEAD VICKERS BBDO LondonUNITED KINGDOMShortlist
APE WITH AK-47

20TH CENTURY FOX / RISE OF THE PLANET OF THE APES

MEKANISM San FranciscoUSAShortlist
BIKERS

CARLSBERG / CARLSBERG

DUVAL GUILLAUME MODEM AntwerpBELGIUMShortlist
PUSH TO ADD DRAMA

TNT TURNER BROADCASTING SYSTEM / TV CHANNEL

DUVAL GUILLAUME MODEM AntwerpBELGIUM
Silver Lion
ANGRY BIRDS LIVE

DEUTSCHE TELEKOM / T-MOBILE

SAATCHI & SAATCHI MilanITALYShortlist
THE INVISIBLE DRIVE

DAIMLER / MERCEDES-BENZ F-CELL

JUNG von MATT HamburgGERMANY
Bronze Lion
DR. CYCLOPS

WRIGLEY CANADA / SKITTLES

BBDO TORONTOCANADAShortlist
THE PRINCESS AND THE FINGER

WRIGLEY CANADA / SKITTLES

BBDO TORONTOCANADAShortlist

F03 Viral Marketing

FAIR TWEETS

BEN & JERRY’S / WORLD FAIR TRADE DAY

AMALGAMATED New YorkUSAShortlist
ALL IS NOT LOST

GOOGLE/OK GO / GOOGLE CHROME

HAKUHODO TokyoJAPANShortlist
LONG LIVE PLAY

SONY PLAYSTATION / PLAYSTATION GAMES

DEUTSCH Los AngelesUSAShortlist
2012 BIRTHDAY PARTY

TIPP-EX BIC GROUP / WHITEOUT POCKET MOUSE

BUZZMAN ParisFRANCEShortlist
WHO CARES?

SWEDISH ARMED FORCES / RECRUITMENT

DDB STOCKHOLMSWEDENShortlist
BESPOKE ALBUM CREATION EXPERIENCE

KAISER CHIEFS, B-UNIQUE AND FICTION RECORDS / KAISER CHIEFS

WIEDEN+KENNEDY LondonUNITED KINGDOM
Silver Lion
DIG DEEPER

HBO / TRUE BLOOD

BBDO NEW YORKUSA
Bronze Lion
CURATORS OF SWEDEN

SWEDISH INSTITUTE/VISITSWEDEN / SWEDEN

VOLONTAIRE StockholmSWEDEN
Grand Prix
ROBOT CAT

PINACOTECA DO ESTADO DE SÃO PAULO / NEW EXHIBITION OF THE COLLECTION

F/NAZCA SAATCHI & SAATCHI São PauloBRAZILShortlist
THE GENEROUS STORE

TOMS GRUPPEN / ANTHON BERG

ROBERT/BOISEN & LIKE-MINDED CopenhagenDENMARK
Bronze Lion
COCA-COLA SITELETS

COCA-COLA / COCA-COLA

WIEDEN+KENNEDY AMSTERDAMTHE NETHERLANDSShortlist
SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS / AMERICAN EXPRESS

CRISPIN PORTER + BOGUSKY BoulderUSA
Silver Lion
TOILET BIKE NEO

TOTO / TOILET MANUFACTURERS

DENTSU TokyoJAPANShortlist
ACADEMY

NIKE UK / FOOTBALL

AKQA LondonUNITED KINGDOMShortlist
THE GNOME EXPERIMENT

KERN & SOHN / PRECISION SCALES & CALIBRATION

OGILVYONE WORLDWIDE LondonUNITED KINGDOMShortlist
YNYWYH

MASTERFOODS / SNICKERS

ABBOTT MEAD VICKERS BBDO LondonUNITED KINGDOM
Silver Lion
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