Twitter has gone all traditional media on us. The social networking giant recently aired its first ever TV ads.
The first ad aired during the 2012 Pocono 400 Nascar race and featured driver Brad Keselowski, sharing his view of the world from his phone.
The series of adverts is meant to promote Twitter’s new promoted hashtags. More particularly, they pointed to http://twitter.com/#nascar which immediately redirects to http://twitter.com/hashtag/nascar. The new page shows a series of tweets and people related to Nascar.
As much as the ads were focused on getting eyes on the Nascar page, they were probably also aimed attracting potential advertisers. As AllthingsD notes, the humble hashtag could soon become a money-spinner for the social network.
The hope, it would appear, is that advertisers are willing to pay for a particular page that aggregates relevant content on particular subject.
This may be an answer to the perennial question about how the social network, with its 100-million plus active users, intends to make real money. Whether or not the plan actually works is another thing all together.