Social media tools, scale, automation and world domination [LeWeb]

email article email article print article print article tip @techmeme

social media
Altimeter analyst Jeremiah Owyang today led a panel at Le Web London with two of the hottest social media management tools out there, Wildfire App and BuddyMedia, which was recently acquired by Salesforce.com. As fierce competitors I was really hoping for some sparks to fly between the two companies but we are in Britain so (sadly) everyone behaved very properly.

Owyang asked why companies use social media management tool and the simple answer is scale. If you work at a large company or even a small company that uses multiple channels then you know the pain that these tools (hope to) solve.

For those of you just catching up to this industry, social media management tools are in the same phase of adoption and consolidation phase as CRM tools were in the early 90′s. And if you don’t know about social media management tools, there’s very little possibility you know about CRM tools in the early 90′s. So moving along.

The interesting part of the discussion was when Owyang started to asked about automation and where it should end. Earlier both brands agreed that social media is better when led by internal employees, not their agencies but here they started to waffle a little bit.

Sure some automation is okay for some people (think using Buffer to schedule posts) but what about when customer support on Twitter is being provided by a machine like those voice automated hell beasts we have to work our way through when calling our phone company? Owyang asked the unanswered question “WHERE DOES IT END?” (he cried into the night.)

No answers were given but it became obvious to me that the eventual end is that human race will be enslaved by our own algorithms and we won’t even know it. (or maybe we already are.)

email article email article print article print article

Related Articles on the Web

Most popular articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Sony Xperia Z2 Review

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Le Web, Social media

The AI needed to enslave mankind is reading your tweets [LeWeb]

Read More »