21-year-old gives Microsoft a serious, if hypothetical, facelift

email article email article print article print article tip @techmeme

Take your average 21-year-old design student, now give them three days and a brief to completely rebrand a massive company’s corporate identity. Most would end up nervous wrecks, but when Andrew Kim took it upon himself do exactly that with Microsoft, the results were astonishing.

One of the early points in Kim’s conception involved him taking the comparing people’s perceptions of Microsoft to those of its big rivals: Apple and Google.

This led him to decide that Microsoft “needs to be a brand that represents the future. Be slightly aggressive unlike Google and Apple’s friendly marketing. Promise to deliver the future today. Be almost science fiction”.

In order to do this, Kim reckons the Redmond-based tech giant needs to shed ties with its past:

The “new” logo proposed by Kim takes on a much more urban edge than the old one:

The various formats on Windows would each have their own unique identity:

Here’s what Kim’s designs would look like on some Microsoft products:

It should be noted that these designs are, unfortunately, hypothetical. We really wish they weren’t though. If anyone from Microsoft is reading this, hire this kid, he knows his shit.

email article email article print article print article

Related Articles on the Web

Most popular articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Unboxing the Acer Chromebook C720P

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Design, Microsoft

Why Microsoft's $6.2bn writedown probably isn't a harbinger of doom

Read More »