MTN introduces cut price BlackBerry service plans

email article email article print article print article tip @techmeme

South African mobile operator MTN is launching three new low-tier packages aimed at making the BlackBerry service even more affordable. The news comes hot on the heels of RIM’s latest earnings call, during which the BlackBerry smartphone maker singled out South Africa as being one of its strongest and growing markets.

For about a quarter of the regular price, the BlackBerry Messaging Plan allows email and BBM use, but no web browsing. Only one email account can be linked to your BlackBerry and it needs to be a web-based one — think Gmail, Yahoo, Hotmail and so on.

The BlackBerry Social Plan allows for access to select social networks such as Facebook and Twitter. Downloading applications from BlackBerry App World, browsing the Internet and using BBM is included. Under this plan, you are allowed one @mtn.blackberry.com email address — no web-based Push email. You can still access your web-based email account through your web browser though. The BlackBerry Social Plan costs about a third of the regular asking price.

For half the price of the standard offering, the BlackBerry Social and Email Plan allows BBM, web browsing, email and social networking. So you get the benefits of the BlackBerry Social Plan, with an additional web-based Push email account.

Note that the new plans have data restrictions. Both the BlackBerry Messaging Plan and BlackBerry Social Plan have a data allowance of 10MB each, while the BlackBerry Social and Email Plan has a 25MB data allowance. Customers will be charged at R1.00 per MB for any additional data access that is not included in the new BlackBerry plans.

The existing BlackBerry Internet Service is still priced at R59.00 (about US$7.50) per month.

Serame Taukobong, Chief Marketing Officer at MTN SA says that young BlackBerry users “use BBM as their primary means of communication; and through these new services, they can now reduce the amount spent to stay connected.”

The packages were tailored in response to MTN’s observation that some BlackBerry customers did not have the BlackBerry Internet Service activated.

MTN is the second mobile operator to introduce tiered plans in South Africa. 8ta recently introduced a BlackBerry Internet Service package for around half its usual price.

email article email article print article print article

  • Paul Scott

    With an ARM Cortex-A9 processor, 1GB RAM and “a GPU capable of supporting HD content”.

    Erm. The most probable GPU chip would be the GC2000. I am also assuming that you are then using either the dual or quad core Cortex CPU offering. 1GB RAM is very little to play HD video on, so I would not try and sell this as a media device.

    Other than that, sounds OK. The form factor is a big problem though, as similar (and better) machines are already available in much smaller form factors.

    Overall, meh, but OK. Have your fun

Related articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Unboxing the Acer Chromebook C720P

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Africa, Mobile

Africa finally pays its own way -- with a mobile phone

Read More »