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Google+ Vanity URL

Extra vanity URLs roll out on Google+

If you’re a brand or a verified individual, Google+ just got a little more appealing. A new batch of custom URLs has just gone live on the platform.

Stuart Thomas: Senior Reporter
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself... More

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This news comes ten days after Google announced it would be allowing people to get their vanity on without needing to use a third-party service.

According to Google+ team member Saurabh Sharma, the changes will roll out over the next few days and people will be given notice when their new URLs are ready to be activated:

Today we’re rolling out custom URLs to thousands more verified (and well-known) brands and individuals. If you’re part of this expanded roll out, you’ll be prompted to claim your preapproved URL via email and/or when you visit your profile or page.

We’re making these changes over the next few days, and we’ll be offering custom URLs to many more profiles and pages in the future. We appreciate your patience in the interim, and we look forward to hearing your feedback!

p.s. Custom URLs are not case-sensitive, so google.com/+Chrome, google.com/+chrome, and google.com/+ChRoMe all point to the same place.

At this point, it’s uncertain how long it will take for vanity URLs to roll out to all Google+ users, but if the space between it announcing the feature and rolling it out is anything to go by, it’s pretty high on the team’s list of priorities.

Interestingly it looks like you won’t be able to choose your own URL, with Google doing it for you instead. That might seem a tad Germanic at first, but it prevents the massive rush for prime URLs that can sometimes occur.