Yes, improving content could really hurt your site’s search ranking

email article email article print article print article tip @techmeme

My recent post about Google’s battle with spammers seems to have confused some people in the Search Engine Optimization industry.

There’s a perception that I’m advising web sites not to improve the quality of their content. I’m not advising anything, I’m reporting that a little known Google patent appears to be playing a major role in how a post-Panda Google now ranks web sites and web pages. It also explains some of the bizarre, random changes in rankings that have bedeviled SEO efforts by webmasters.

If Google detects that a web page has been changed between visits from its spider, it will check to see if the changes are designed to improve the rank of that page in its search index. This will flag the site as a potential spammer and trigger a reassessment of the site’s rank in Google’s index. In between the reassessment the site’s rankings will fluctuate randomly.

This creates the situation where if a site owner tries to improve the quality of a page, by rewriting passages to make them clearer, adding additional information, links, video, etc, this could result in a spammer flag from Google, and a period of randomly fluctuating index ranking. Thus, trying to improve the quality of your site could sink your rank.

Yet Google is constantly telling web sites to improve the quality of their content to gain a better ranking.

That’s a seriously messed up situation.

email article email article print article print article

Most popular articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Review of Gmail Inbox app

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Google, SEO

Gartner: Google and Apple are disrupting Microsoft

Read More »