2go: SA startup you’ve never heard of crushes Facebook in Nigeria

South African instant messaging startup 2go is getting some good traction in Nigeria. The company is reporting that it recently crossed the 10 million user mark. That’s a significant number seeing as Facebook has managed to attract just over five-million users in the Nigerian social networking market.

The service claims to have more than 21-million registered users in total and is reporting an average of 50 000 new registration per day. Its biggest direct competitor, Mxit reported just over 50 million earlier this year.

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