Busted: Nokia caught cheating on Lumia 920 promo video

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Well now, this is a little bit awkward. Nokia has been caught out using a different camera in wait for it… its promo video for the new Nokia Lumia 920.

As The Next Web points out, using simulated images in mobile phone ads isn’t all that uncommon. Thing is, they tend to come with warning labels saying something along the lines of “on-screen images simulated”.

The Nokia video not only leaves you to assume that it’s the 920 doing the shooting but also has big bold text purporting to show how brilliant the phone’s image stabilization feature is.

The error, spotted by The Verge, comes in at the 27 second mark when you can see a camera crew reflected in the window of a food truck. Jeez Nokia, if you’re going to lie at least lie properly.

To its credit Nokia ‘fessed up as soon as The Verge confronted it. It did however say that it was “never [its] intention to deceive anyone”. Really Nokia? Your ad, which looked very much like a demo of the camera on your new phone (and had no warnings to the contrary), wasn’t meant to deceive? Right.

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  • APai

    i had my jaws on the floor when they demo’d it. that video would have been shot in pro equipment. I was like “no way” I’ve gotta check that out. now that they are busted, people will call them liars. why did nokia want to hard press their claims ? they’ll be in the league of apple …. “magical” “amazing” “blah blah…”

  • Marco Percher

    How come that the folks still believe in advertising? Washing powder are whashing whiter than white for more than 30 years, cars are hardly using any petrol according to the carmakers. Why is this even an issue and why do people take pictures as the full truth?

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