eBay does a Microsoft, gets first new logo in 17 years

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Boom. eBay’s gone all Microsoft on us and debuted a brand new logo. Like the Redmond-based giant, it’s also gone for a much more minimal, post-modern and straight-laced look.

That said, it does take a number of cues from the old logo, and with good reason. Unlike Microsoft, eBay’s never changes its corporate logo before. Its identity also has strong ties to the logo, given that it’s made up of the company name.

According to eBay:

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community — more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.

The ecommerce giant also gave an indication of where it’s at right now in terms of sales, listings and searches:

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  • http://twitter.com/jessello Jess Green

    With a logo looking like that, I wouldn’t say eBay has done a Microsoft, looks far more like doing a Google…

  • http://twitter.com/JoshLeichtung Josh Leichtung

    Ebay didn’t go as far as their Bay Area neighbor the GAP did in their rebrand (a real debacle). Hooray for Ebay!

    On their site, they say:

    Our refreshed logo is rooted in our proud history and reflects a dynamic future.

    Ahem. Dynamic? Really? No, REALLY? It looks perfectly generic to me.
    What does the font tell you about the brand’s character, the company,
    their view of the world?

    1. It tells me that they aren’t special, just trying to be friendly, but not fun

    2. It tells me they aren’t forward thinking or cutting edge

    3. It tells me they don’t see themselves as strong, interesting, quirky, techie

    4. Never really thought about it before because of the letter placement
    before, but now the color change by letter seems Googly to me

    If you are going to bother to do a rebrand at all, have the guts to come
    out and have the logo say something about the “changed you.” They
    merely took the character out of ebay, making them an even weaker
    competitor to Amazon.

    Lucky they have PayPal!

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