Oh wow… this Nokia Lumia 920 faked promo saga is just getting worse. First the Finnish company admitted that the footage used in the video to demonstrate the much-hyped PureView camera in its latest flagship phone was actually recorded using professional equipment and, um, not a Lumia. Now it seems the still images were also shot using a DSLR.
The video, which was originally published without a disclaimer to state that the recordings and snapshots were actually simulated, includes scenes of an actress posing at night in Helsinki. Now an image of the photoshoot (captured by a passerby) has surfaced on Hacker News, which shows the actress in the Finish capital, surrounded by professional lighting equipment and part of a tripod and the lens of a DSLR camera.
Of course, Nokia’s marketing team wanted to make the Lumia’s camera look amazing, but many complain that the way it did so was misleading: the entire promo makes it look as though it was shot using the 920, and it carried no disclaimer to suggest otherwise. Speaking to The Verge, a Nokia communications director confirmed that the images used in the promo were also ‘faked’, as they were actually still shots from the original video (which they already apologised for).
To add insult to injury, it seems they may not have needed to simulate that footage after all: test shots taken using the Lumia 920 show that the camera actually performs better in low light conditions than some of its main competitors (the iPhone 4S, Galaxy S III and HTC One X).
According to a Bloomberg report, Nokia is planning to launch a full investigation into the marketing campaign for the new Lumia. Nokia spokeswoman Susan Sheehan confirmed that an ethics and compliance officer was reviewing the case, and that it would be dealt with “quickly, fairly and privately” in order to “understand what happened.”
Image: Hacker News / johaee (at) gmail.com