One of the best ways to get people to buy your product is to make them feel like they’ve achieved something by doing so. Apple’s new ad for its recently launched 13-inch Macbook Pro with Retina display is pretty much the epitome of that.
“Introducing the new 13-inch MacBook Pro with a stunning Retina Display. For the pro in all of us,” says the narrator as mood-lifting paino music plays in the background.
No matter what your feelings on Apple are, you can’t help but crack a smile. You feel special, and that’s the point. Special people buy Macbook Pros.
Have you learned anything new about the product, apart from the fact that it looks damn pretty against a black background? Hell no. Do you feel more inclined to buy one? I believe this man has the answer: