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Microsoft set to unleash celebrity assault in Windows Phone 8 promotion

Posted By Nur Bremmen: Staff reporter On November 12, 2012 @ 6:00 am In Advertising & Marketing,News,Video | Comments Disabled

Looks like a fair chunk of Microsoft’s massive marketing drive [1] for Windows Phone 8 is going toward celebrity endorsements.

After the Redmond-based company’s CEO Steve Ballmer had his turn [2] at a video, it’s decided to trot out the celebs.

UK tabloid The Sun [3] reports that some of the stars set to appear in Windows Phone 8 adverts include rapper Jay Z, singer Gwen Steffani, and Gavin and Stacey [4] star James Corden.

In the UK, reports The Verge [5], the company is already using popular television presenter Holly Willoughby promote Windows Phone 8 and the Kids Corner feature, which lets you dictate which apps your kids have access to.

In the US meanwhile Nokia and AT&T have teamed up [6] with Will Arnett to promote the Lumia 920.

WPCentral reports [7] however that the ad kicking off the global media campaign (despite appearances to the contrary, it hasn’t really started yet) is the one that debuted at the Windows Phone 8 launch a couple of weeks back.

The good news is that none of the ads, so far, are as cringe-worthy as Zooey Deschanel’s Siri spot [8].


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URL to article: http://memeburn.com/2012/11/microsoft-set-to-unleash-celebrity-assault-in-windows-phone-8-promotion/

URLs in this post:

[1] massive marketing drive: http://memeburn.com/2012/10/microsoft-to-pump-1-5bn-into-windows-8-marketing/

[2] had his turn: http://memeburn.com/2012/10/meet-steve-ballmers-windows-phone/

[3] The Sun: http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/4637150/james-corden-microsoft-advert-gwen-stefani-jay-z.html

[4] Gavin and Stacey: http://en.wikipedia.org/wiki/Gavin_%26_Stacey

[5] reports The Verge: http://www.theverge.com/2012/11/11/3630282/windows-phone-8-celebrity-ads

[6] teamed up: http://www.workforwill.com/

[7] WPCentral reports: http://www.wpcentral.com/microsoft-kick-windows-phone-ad-during-sunday--nfl

[8] Zooey Deschanel’s Siri spot: http://memeburn.com/2012/04/samuel-l-jackson-zooey-deschenel-star-in-new-siri-spots-video/

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