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Microsoft set to unleash celebrity assault in Windows Phone 8 promotion
Posted By Nur Bremmen: Staff reporter On November 12, 2012 @ 6:00 am In Advertising & Marketing,News,Video | Comments Disabled
Looks like a fair chunk of Microsoft’s massive marketing drive  for Windows Phone 8 is going toward celebrity endorsements.
After the Redmond-based company’s CEO Steve Ballmer had his turn  at a video, it’s decided to trot out the celebs.
In the UK, reports The Verge , the company is already using popular television presenter Holly Willoughby promote Windows Phone 8 and the Kids Corner feature, which lets you dictate which apps your kids have access to.
In the US meanwhile Nokia and AT&T have teamed up  with Will Arnett to promote the Lumia 920.
WPCentral reports  however that the ad kicking off the global media campaign (despite appearances to the contrary, it hasn’t really started yet) is the one that debuted at the Windows Phone 8 launch a couple of weeks back.
The good news is that none of the ads, so far, are as cringe-worthy as Zooey Deschanel’s Siri spot .
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URL to article: http://memeburn.com/2012/11/microsoft-set-to-unleash-celebrity-assault-in-windows-phone-8-promotion/
URLs in this post:
 massive marketing drive: http://memeburn.com/2012/10/microsoft-to-pump-1-5bn-into-windows-8-marketing/
 had his turn: http://memeburn.com/2012/10/meet-steve-ballmers-windows-phone/
 The Sun: http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/4637150/james-corden-microsoft-advert-gwen-stefani-jay-z.html
 Gavin and Stacey: http://en.wikipedia.org/wiki/Gavin_%26_Stacey
 reports The Verge: http://www.theverge.com/2012/11/11/3630282/windows-phone-8-celebrity-ads
 teamed up: http://www.workforwill.com/
 WPCentral reports: http://www.wpcentral.com/microsoft-kick-windows-phone-ad-during-sunday--nfl
 Zooey Deschanel’s Siri spot: http://memeburn.com/2012/04/samuel-l-jackson-zooey-deschenel-star-in-new-siri-spots-video/
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