Google search app ads: one home run and a strike

email article email article print article print article tip @techmeme

Tech companies often seem to try too hard with their ads for new products. We saw it with Apple’s attempt at using celebrities to market Siri — it didn’t work out so well.

Then we all marveled at Samsung’s cleverness when the Korean tech giant mocked arch-rival Apple in a series of ads demonstrating the apparent superiority of its devices. Let’s face it, those ads were pretty cool.

Microsoft also played the celebrity angle and used some choice Tinsel Town faces to market Windows 8, the success rate on those are still up in the air. Granted Will Arnett is pretty funny in his bid to replace his assistant with Windows 8.

Now Google has brought two ads to showcase the brilliance of it search app. Each ad has 30 seconds to express the speed and ease with which the app delivers relevant information. The first one, which sees Google Now help a mother get a child ready for US President’s Day at school is quite brilliant — in 30 seconds you learn and watch in humour as a mother rearranges her world to make her child happy, thanks to Google.

The second ad not so much. Giving Baseball explanations to an umpire kind of defeats the point of being an umpire if you don’t really know the rules — replacement or not.

email article email article print article print article

Most popular articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    How to unlock 3 awesome hidden tricks in Google Maps

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Google, Video

Microsoft: IE sucks... less

Read More »