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Twitter officially launches filters, takes Instagram fight to next level

Posted By Stuart Thomas: Senior reporter On December 11, 2012 @ 6:03 am In News,Twitter | Comments Disabled

Twitter Filters

The Twitter versus Instagram episode just went from messy divorce to a no-holds-barred bare knuckle fight.

Just hours after Instagram officially shut off [1] card integration on Twitter — meaning that you can no longer preview its photos — the social network launched its own photo filtering service.

The ability to take and filter photos directly from Twitter has been in the works for a while now [2]. In what looks to be a bid on Twitter’s part to claw users away from Instagram, its service offers a few extra options too.

Unlinke Instagram for instance, you don’t have to have a square photo and can crop the ones you’ve taken freely. You can also take a bird’s-eye view and see how each filter would affect your photo in a single grid view, or swipe through looks to compare your options.

The filters were built in collaboration with photo-editing specialist Aviary [3], which powers the filters and effects.

The update is available now on Google Play and the App Store.


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URL to article: http://memeburn.com/2012/12/twitter-officially-launches-filters-takes-instagram-fight-to-next-level/

URLs in this post:

[1] Instagram officially shut off: http://memeburn.com/2012/12/instagram-officially-kills-twitter-photo-integration/

[2] for a while now: http://memeburn.com/2012/11/filter-wars-5-leading-opinions-on-twitters-bid-to-take-on-instagram/

[3] Aviary: http://aviary.com/

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