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Why every SEO pro should be using Google Data Highlighter

If you are an SEO professional or a business with a website that list events like a blog covering the latest concert dates for instance, well then you want to continue reading and start using Google Data Highlighter.

This innovative tool helps to teach Google about the pattern of event-related data on your website. All you need to do is use data highlighter and tag the data fields on you website by clicking, dragging and thus of course highlighting the field and naming it for instance; name, date, venue, address etc.


The bottom line why you should be using this feature from Google is to let your results show up as pictured below. As you can see it does not only stand out but gives the user a better experience.

Google search results

Google search results 2

So let us say someone does a search on Johannesburg or Cape Town and you have a website (you are a band for instance) and you used Google Data Highlighter tool to map your data fields in order to create page sets. Well, then your event can be listed below the map and general info listing as seen above when doing a search on San Francisco.

If you are a serious SEO then you will see the potential about this tool for you existing or potential new clients. It will be a good idea to start testing it now while it is still fresh. It is always a good idea to be one step ahead of your competitors.

Introduction to Data Highlighter

It is clear that Google is serious about the user experience and trying to make the SERP even more resilient. This is one of the reasons Google is and probably always will be the number one search engine in the world.

Author | Dewaldt Huysamen

Dewaldt Huysamen
Dewaldt Huysamen is a Google Regional Trainer chosen by Google with over 6 years experience in Inbound & Paid marketing. He specialises in SEO, User Experience Optimisation, Conversion Rate Optimisation, Google AdWords, Advanced Reporting and intense Research and Development. Serving clients that spend between R5000 per month up to... More
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  • http://twitter.com/fims01 Tom – FIMS

    Very good advice – thanks for sharing, hadn’t noticed in GWT although staring me in the face!!

  • http://juleswebb.com/ Jules Webb

    The comments on the YouTube video page are fairly controversial about this new tool and how it can be miss-used by individuals as well as Google’s agenda delivering search results for PPC.

    I’m not saying people shouldn’t use it, but your article would have been more interesting to me if you’d elaborated a bit more.

    This is not a replacement for good coding on the page, it’s in addition to, and only geared toward the Google search engine and any of the smaller ones that use Google Search results.

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