Gangnam Style has made over $8 million — just from YouTube advertising

email article email article print article print article tip @techmeme

Gangnam style

If you’ve been wondering how much money is being made from all the hype around PSY’s crazy music video and hit song, Google has given you a ball park figure: US$8-million. That’s how much the Korean pop star’s video has earned from the billion plus views it’s gathered on YouTube.

Google’s chief business officer Nikesh Arora dropped the figure into the company’s Q4 earnings conference call, saying YouTube’s most-watched video of all time has been generating an impressive amount of revenue from the adverts you’ve probably been skipping to get the video to start. He said estimates suggest that Gangam Style has “generated over 8-million dollars in advertising deals”, probably playing a significant role in how “YouTube partner revenue has doubled for the fourth consecutive year.”

But, as Quartz points out, the video uploader doesn’t keep all of that money — Google gets half, so PSY and his record company have probably only taken home around US$4-million. The most recent estimates of sales of the song on iTunes suggest that they have made more than US$2.4-million from the 2.7-million or so downloads of the mp3.

The record-breaking video currently has around 1.23-billion views, which Google has commemorated with a horse-dancing PSY figurine next to the view counter:

gangnam style view count

Arora used Gangnam Style as an example of the type of success that creators had found on YouTube, adding that in 2012, “viewers watched over 4-billion hours of YouTube a month.”

email article email article print article print article

Related Articles on the Web

Most popular articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Review of Facebook Group app

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in YouTube

Are YouTube (and Google) investing in VEVO?

Read More »