How to sell a high-risk startup to skittish investors

Exhibit A: a startup with an inexperienced leadership team enters a business sector with notoriously high failure rates, the food service industry. On paper, the startup is likely to be classified as a high-risk venture, signalling a gloomy fundraising outlook — but it doesn’t have to be that way says veteran startup mentor, angel investor and founder of Startup Professionals, Martin Zwilling.

The key to defying the odds, says Zwilling, is for the startup to acknowledge and address its challenges in its business case and investor presentation.

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