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Apple goes in for word association with its new iPad spots

Posted By Stuart Thomas: Motorburn Editor On February 18, 2013 @ 6:07 am In Video | Comments Disabled

New iPad ad

Take a look at Apple’s new iPad ads. Gone is the austere cool usually associated with the Cupertino-giant. In its place is what appears to be an attempt at fun.

Both feature jazzy beats that border on cheesy and Sesame Street style word association. That’s a significant departure from the cerebral nerdiness of previous iPad apps. The ads also feature a selection of some of the most visually stirring and engaging apps available for the iPad.

While AllThingsD [1] reckons the ads are hyper-actively catchy, we think they’re just a tiny bit patronising.

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[1] AllThingsD: http://allthingsd.com/20130217/apple-airs-new-ads-with-beating-hearts-sharks-and-all-that-jazz/

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