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GoDaddy’s Super Bowl ads may have raised eyebrows but they raked in cash
Posted By Bianca Budricks On February 6, 2013 @ 8:15 am In News | Comments Disabled
Controversial domain company GoDaddy is at it again. Its recent Super Bowl commercial with super model Bar Rafaeli  kissing “nerd” Jesse Heiman  seems to have banked the company some serious change.
The ad, which raised some eyebrows over its stereotypical depictions of nerddom, turned out to be the right strategy as GoDaddy managed to break its current sales record. According Mashable , the company experienced its biggest ever sales day after the ad flighted. GoDaddy reports that:
GoDaddy’s campaign slogan is “smart meets sexy”. The company tries to depict these two aspects by having Rafaeli being the sexy and Heimann the smarts.
While the depiction of Heinman as your stereotypical pocket-protector-wearing nerd did raise a few eyebrows, the fact that it included an open and lingering kiss also caused an uproar as many people thought the ad awkward and “explicit”.
A less provocative offering is GoDaddy’s other Super Bowl ad. ‘Perfect Match’ plays on the notion of couples bickering, as the commercial depicts wives asking their husbands about their ‘big idea’ and that they should register it online. The ad finishes with a wealthy man in a private jet having registered his ‘big idea’ being waited upon by an attractive hostess and the pilot being GoDaddy’s poster girl Danica Patrick.
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URL to article: http://memeburn.com/2013/02/godaddys-super-bowl-ads-may-have-raised-eyebrows-but-they-raked-in-cash/
URLs in this post:
 Bar Rafaeli: http://en.wikipedia.org/wiki/Bar_Refaeli
 Jesse Heiman: http://en.wikipedia.org/wiki/Jesse_Heiman
 Mashable: http://mashable.com/2013/02/05/go-daddy-biggest-sales-day-super-bowl/
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