Top Gear gives its SA fans something to cheer about with hashtag rewards

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Top Gear

A couple of episodes of Top Gear season 19 have already aired in the UK. But when the season’s first episode airs in South Africa tonight, the BBC will be rewarding its fans for using Twitter during the show.

More precisely, the “Beeb” — in consultation with digital agency Retroviral — will try to increase engagement by leveraging off the trend of IPP (in-programme pointers) hashtags. During each episode of the new series, a new question will appear and viewers will have the opportunity to answer using the hashtag #TopGearSA, on Twitter.

After the series has concluded, a winner will be drawn, randomly, from those who answered correctly and they will receive flights, tickets and accommodation for two to Top Gear Live in Durban in June this year.

While the questions will obviously be specific to the show, it’s not yet clear whether they’ll require specific answers or will just generate conversation.

Series 19 sees Jeremy, Richard and James engaging in another collection of incredible adventures, absurd stunts and dream drives, ably assisted by their tame racing driver, The Stig. Topped off by another stunning international special.

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  • http://ivinviljoen.net/ Ivin Viljoen

    Top gear is really doing something right. They’re not the rough and tumble guys from gruff motor companies that build stock cars etc. They appeal to the common man who likes the show because three friends look at cars from a drivers perspective. There are different cultures, but this one is clever. Involving their fans in a social media campaign adds to their clout.

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