We know Google’s big in mobile. If it wasn’t Android probably wouldn’t be the most widely distributed smartphone OS on the planet and the internet giant certainly wouldn’t have doled out what it did for Motorola’s mobile division.
We also know that Google’s making money from mobile. It wouldn’t have the number if mobile products it does if it weren’t. CEO Larry Page wouldn’t be saying things like “I expect mobile to revolutionize how people do marketing. So we’ll be able to make a lot more money than we do now,” either.
What you might not know however is exactly how Google makes money from mobile. A part of the answer lies in the fact that Google seems to have found ways to monetise pretty much all of its mobile products.
Sure there are the obvious money spinners like AdMob, AdWords for mobile and the Play Store. What you might not realise however is that even products like Maps help Google make money. Google Maps improves the local search experience with geo-targeted ads, which benefits advertisers who are looking to promote their local business. Considering that one in four Google searches are related to local, Google Maps is key in making it easy for users to find nearby solutions to meet their needs.
US-based Pay Per Click (PPC) company Wordstream has provided a neat infographic detailing Google’s mobile products as well as an assessment into how each of them is performing.
According to Wordstream CTO and founder Larry Kim, the company highlighted and graded 20 Google mobile products based on “quality, market adoption, value to users, value to marketers, originality, and other factors”.
“As more internet users shift from desktop to mobile devices, Google will continue to gain valuable advertising revenue and build increasingly more innovative mobile products,” he says.