Want more retweets? Quotes and hashtags will help

email article email article print article print article tip @techmeme

Twitter mobile logo

If you’re chasing retweets, there are a few things you can do. Using more images is one way, exclamation marks work too, although you should probably expect fewer clicks. And, according to social media scientist Dan Zarella, hashtags and quotes can also have serious impact.

Detailing his how he came to his findings, Zarella says:

Using a dataset now more than 1.2-million tweets strong, I found two particularly impactful characters, which when present in tweets tend to correlate with those tweets being more likely to be retweeted: quotes and hashtags.

The results of the research suggest that tweets containing one or more hashtags are 55% more likely to be retweeted than tweets that do not. It’s unclear at what number of hashtags are too many, but we’d suggest that it’s fairly easy to slip from hashtags being helpful to annoying for your followers.

Hashtag retweets

Tweets including quotes meanwhile will give you 30% more retweets than those that don’t. Zarella doesn’t say why this is, although we’d suggest that it might be down to the fact that when people use quotes, they’re frequently reporting what’s been said by voices of authority.

Quote retweets

email article email article print article print article

Related articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Unboxing the Blackberry Passport

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Social networking, Twitter

Twitter IPO latest: will file as 'TWTR' on New York Stock Exchange

Read More »