Oil and gas play an important role in Africa’s present and future prospects. In South Africa especially, local gas production is expected to grow…
Naming your startup: fun, friendly or just plain hipster?
If your startup name can’t potentially be used as an everyday verb or doesn’t end with “ly” you’ve probably missed the trend train. Geekatoo, LOOKK, Ordrin, Wowzer, and of course Lettuce, are a handful of startups featured on 500 Startups who have joined the ongoing Web 2.0 fab of quirky naming schemes for their businesses. But there’s a thin line between having a brand name that shows your startup’s fun, friendly and innovative and one that screams “hipster!”
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