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Building a brand

Personal branding can enhance your reputation online: here’s how

In our everyday digital lifestyles, competition is fierce, especially online. If you don’t work really hard to impress your boss and prove that you are really worth your job, you will never get a chance to climb in the corporate world. Do you really want to impress your boss and make sure you get noticed as an excellent worker? If you do, consider seeing yourself as a “brand” and start with a personal branding strategy.

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I... More

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Having a brand online and increasing your online reputation is really not just for companies. Did you know that everyone can have their own personal brand? A personal branding campaign together with an online reputation management (ORM) strategy is a way of controlling and managing the way others perceive you online.

In the hectic digital workplace, it is crucial for career advancement. This might sound easy, but developing your reputation and brand is not an easy task. Most often, you will have to assess yourself and be very clear on your goals, weaknesses, and strengths before you can start branding yourself online, and to make sure others notice you. Find below a couple of tips that can help you build a positive reputation and a good personal brand.

Personal branding tips

More than your image: personal branding is so much more than improving your appearance, building your image, and getting famous online. It is also totally different from being selfish and egocentric. If you don’t want to be perceived as thinking you are the best and very obsessed with yourself, stay away from marketing yourself too much online.

1. Be authentic

The online world is public so it is very important that your reputation and brand is authentic. During the process of developing your own personal brand, make sure that your image and message is authentic. If you are not authentic, it is going to be hard to maintain and keep up with your personal brand. As a rule of thumb; stick to your principles and values by always reminding yourself of what you want to achieve with your goals.

2. Invest in yourself

Make a list of your skills, knowledge, and talents then spot the areas where you need improvement. I found that by attending leadership seminars regularly, I have learned many new things and I have also enhanced my communication skills.

3. Relationship building

Develop good and positive relationships online and offline. Your reputation and personal brand is boosted every time someone mentions something positive about you. You can expect the exact opposite to happen when something says anything negative about you. Watch your manners online and be kind to people. Even if you are not a celebrity, you have your own name to protect.

4. Maintain your reputation and personal brand

Maintaining your reputation and personal brand is much harder than developing it. This is because their might be some people who will want to destroy your reputation and brand online. One negative comment or blog post can affect your reputation on Google (your digital CV), and can cause other people to have a negative perception of you. If this has happen to you, don’t stress because you can fix it and there are many online reputation management (ORM) professionals that can help you with this.

Have you started building your personal reputation online?

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Anton,

    I would add that to speak your mind, have your voice heard and build your brand you cannot fear hurting your brand. A delicate dance but if you can remain true to your intent, help people and move forward from a value-packed space you will speak your unique voice, make an impact and of course, not fear losing your rep….because that fear makes you bland.

    Excellent tips!