Can i-Pay boost SA’s ecommerce by making EFTs cool?

Online payment gateways play a crucial role in driving ecommerce in South Africa and the whole world for that matter. The right gateways can give merchants the ability to cut down on transaction fees and create a safe and easy experience for the customer. I-Pay thinks it has the answer to the online payment space’s biggest needs — Electronic Funds Transfers.

When one think of innovation in the payments space, Electronics Fund Transfer (or EFT) is probably not the first thing that comes to mind. Especially in a world with Bitcoin wallets, ScapScan and M-Pesa, EFT seems so last year. To the contrary, however, as the aptly named Thomas Pays and founder of i-Pay argues.

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