Facebook makes ‘Donate Now’ button a permanent feature

Facebook has officially made the “Donate Now” feature a permanent feature, making it available to any Page worldwide that labels itself a non-profit organisation.

According to Facebook, the feature is aimed at “making it easier than ever for non-profit Page owners to connect with people who care about their cause”.

Read more: Facebook launches campaign against Ebola, including ‘Donate Now’ button

“Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same,” a Facebook spokesperson said. “We’re inspired by how much good comes from these connections, so we’ve added ‘Donate Now’ calls-to-action on Pages and link ads to make those connections easier than ever.”

The button, which will appear on desktop and mobile, has previously made one-off appearances, including at the height of the Ebola epidemic.