The digital world is evolving at the speed of light and it’s chaotic online. Most people and brands are just contributing to the noise with no strategy on building their digital footprint and to stand out from the growing online crowd.
There are many social media channels you can use to start building your digital footprint and some of the popular ones are LinkedIn, YouTube, Google+, Twitter and even your own blog.
Using social media to build your brand online
There are thousands of social media channels available with new ones launched everyday. Each one has it’s own advantages and what it can be used for. Have a look at the professional networking giant LinkedIn. Even though it can be used to connect with family and friends on a personal level, it’s primary function is professional business networking and it shouldn’t be used as a gallery to share your weekend party pictures that could end up costing your job and putting a dent in your digital footprint.
With all the popular social media channels, it can also be quite misleading on which ones to use to build your reputation. You don’t have to use them all. Just because other people are ranting and raving about a specific channel, it really doesn’t mean that it’s going to work for you. Research and do some investigating on which channels you feel comfortable with that will help you achieve your goal with building your reputation online.
If you are interested in building a name for yourself online, it’s not only important to use the right social media channels to build your reputation, but it’s also vital that you focus purely on magnetic content that you are going to curate and create.
Magnetic content draws people in due to it’s magnetic nature. This type of content should specifically be written for your target audience and that they will find interesting and engaging. It should provide them with answers and solutions to their queries. This type of content also gives your target audience a solid reason to share your the content with their own social circles.
The power of magnetic content
Online, it’s not only about creating content anymore. Magnetic content draws people closer to you and it has the potential to go viral. With magnetic content you can increase your reputation online because your target audience will find value in what you are saying. When you create this type of content to build your digital footprint, you can use it to engage with your audience on a more personal level. Building relationships is a key driver in building your reputation online.
When you create magnetic content, you should also be aware of how this type of content will be received by Google and the other top search engines. You can rank organically on Google for your magnetic content when you are optimising your content around specific keywords related to who you are and what you do. When people search for your name or anything relevant to what you do, how great will it be if your optimised professional profile pops up in the search results? This is extremely valuable and can already play a huge role in building trust online.
Your name is your own personal brand and so it’s important that you build and maintain your online reputation. Stand out from the noisy crowd and build your digital footprint
Author | Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results. More