Internet fads tend to remain fresh for but a few weeks (we’re not talking about those evergreen Joe Biden memes though). The Ice Bucket challenge is a good example, the Harlem Shake perhaps an even better one. But a new trend that’s sweeping the internet’s video platforms is the Mannequin Challenge.
No, this isn’t like Lars and the Real Girl. Instead, it involves people seemingly turning into inanimate mannequins themselves.
This could mean an entire classroom sitting still while the video recorder circles around them, or an entire football team seemingly stuck to the turf.
If you need a previous popular culture example, think Professor X’s abilities in the X-Men movies, or Westworld‘s robots. It’s similar, and undoubtedly somewhat inspired by these, but it’s slowly turning into its own little meme.
According to Mashable, the fad began in late October 2016, when a Jacksonville, Florida school decided this was more important than learning about quadratic equations. Taking the form of a Harlem Shake video, the student instead froze when they should’ve been, well, shakin’.
Thus, a meme was born.
— blackie (@pvrity___) October 26, 2016
The Mannequin Challenge was soon picked up by practically every American football team in the NFL and College leagues, because, you know, it’s cool. Beyond the States, German football team Borussia Dortmund also joined in the fun. Hell, even Hillary Clinton and her campaign team had a go.
The Mannequin Challenge began in October 2016, when a bunch of students in Florida published a short clip to Twitter
The latest video, posted by musician Marshmello, is probably one of the largest we’ve seen, with an entire swathe of the audience joining in at one of his live sets.
— marshmello (@marshmellomusic) November 13, 2016
Although relatively unknown in South Africa as yet, the likes of eNCA’s news team also created its version of the challenge, rather fittingly depicting the calm within the madness of the newsroom.
As a result of the celebrity weight behind it and the Mannequin Challenge’s popularity on social media, the trend has slowly grew into the new Ice Bucket Challenge. A slew of Twitter accounts have sprung from the dirt. A Mannequin Challenge subreddit — after calling r/gifs home for much of its life — is now a thing too, with just over 20 subscribers.
A quick Google Search chart also shows the extent of the Mannequin Challenge’s growth spurt in a relatively brief period of time.
Based on its upward trend, it's likely that the Mannequin Challenge will probably be around until the new year. But who will be the next superstar to embrace it? Hopefully, Donald Trump and his cabinet.