Snapchat took one big step to becoming the next social media TV platform, with a penned deal between its owner Snap Inc, and media giant Turner.
The global media corporation and the social internet company will now work together to bring “new brands to Snapchat’s Discover platform, extending live coverage of Turner’s premium sports events, and working with several Turner brands to develop Snapchat shows”, Turner announced on its press site.
The deal between Snap and Turner will cover content, content distribution and advertising, and will give Turner access to Snapchat’s front page, or its Discover tab.
Snapchat and Turner will produce new content for both, but more importantly, new shows for the former
“This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing experiences for a younger, mobile-centric audience,” explains Turner president David Levy.
“Snapchat is a powerful outlet to directly connect with the millennial generation and perfectly aligns with our portfolio-wide strategy to engage with audiences at every touch point.”
As for the new channels on Snapchat, Turner-owned Bleacher Report and Discover network will also feature on the network in the Discover tab, with the former leveraging the platform’s live video features. This is particularly good news for fans of NCAA basketball and PGA golf.
As for Snap, Turner will also help the company “develop original shows from its buzzworthy series and brands such as TBS, Adult Swim, truTV, Great Big Story and Super Deluxe”. We’re not sure if this suggests shows like Rick and Morty and Dragon Ball Super will be available on Snapchat, but the deal at least opens that particular door.
More importantly though, this content will be created and produced “specifically for Snapchat’s mobile-first audience”. Does that mean exclusive content revolving around these shows? It’s anyone’s guess at this point, but we have reached out to Turner for more details.
Ultimately, the deal is yet another step in Snap’s journey to becoming an integral player in the mobile content consumption industry.
We’ll see the first content filtering through on 4 January 2017.