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Chris Wilson

Chris holds a diploma in marketing and banking law and a business certificate in international management. He is very much a people person – especially when it comes to his team, motivating them, and using his gut feel for their strengths and weaknesses to focus them on how they can best build and grow on their talents.Chris brings solid business expertise to Thumbtribe, having previously held executive positions at national newspaper publisher, Independent Group’s online division, IOL, as the head of business development and at the Online Publishers Association (OPA) as the Head of Finance.

RECENT POSTS

• Five ways you can make better use of mobile

  Marketing via mobile is a powerful way to expose people to a brand, and to get them to interact with it. Consumers want something from the sites they frequent on their mobile phones, while brands want to achieve something from their mobile marketing.You hit the marketing sweetspot when you manage to match these two sets of desires.What do consumers want from their mobile phones?• Social networking • Email and instant messaging • Music • Games • Content • News and information • Simple and secure paymentsWhat do brands want from mobile?• Ability ...

• Seven major mobile trends you should be aware of

  Mobile phones are changing the face of communication and marketing in emerging markets around the world, and the implications are profound. The environment is changing at a rapid pace, but I've identified seven major trends that are defining the mobi space right now, and suggested ways that businesses can adapting to them.Here are a few basic points:1. Mobile usage has become pervasive In 1999, 11% of South African adults had access to a phone. In 2009, this number had reached 70%. ...