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Deseré Orrill is MD of MobiMedia, a boutique mobile marketing agency based in Cape Town and Johannesburg.
We’ve all heard it time and again, the strident claim: “This is the year of mobile.” An overused statement? Possibly. One that rings true nevertheless? Certainly. Because, in fact, every year is the year in which mobile is stronger than it was the year before.And markedly so. While growth in the global mobile market has stagnated, it's worth remembering that there's not much space left to grow, a very different scenario to the one we faced a few years ...
