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All posts by Nik Eberl

The author of “BrandOvation™: How Germany won the World Cup of Nation Branding”, and the sequel “The Hero’s Journey: Building a Nation of World Champions”, Dr Nik(olaus Eberl) holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore. Dr Nik headed the Net Promoter Scorecard research project on South Africa’s Destination Branding Success Story during the 2010 FIFA World Cup™, and he is the co-author of the World Cup Brand Ambassador Program 'Welcome 2010' and chairperson of the inaugural 2010 FAN World Cup. Dr Nik is the author of “The Seven Secrets of IziCwe: Conquer Life!”, a uniquely South African Life Skills Program, and “a must for anyone who wants to overcome career and personal challenges!” (The Business Day). The sequel, “The IziCwe Code: Internal Branding” was introduced to the international media at the Global Leaders Summit 2006, sharing the platform with leadership gurus Tom Peters, Rudy Giuliani and Michael Porter, and has become recommended reading for government leaders at national, provincial and local level. Dr Nik’s 2006 FIFA World Cup™ book, “BrandOvation™: How Germany won the World Cup of Nation Branding”, was featured extensively in the local and international media (CNBC, Carte Blanche, Business Day, The Star, The Mercury, 702, SAfm, MetroFM etc). Based upon the Brand Innovation Lessons from the 2006 FIFA World Cup™, BrandOvation™ is a Novel Concept of Brand Leadership, merging the disciplines of Internal Branding and TouchPoint Innovation. Dr Nik’s work has received acclaim from a number of eminent South African leaders: “We share a vision for the development of leaders and strongly believe in building the capacity of people and society at large.” (John Samuel, CEO Nelson Mandela Foundation) “Nikolaus Eberl and Herman Schoonbee have thrown down the gauntlet. It is up to us to take up the cudgels to unearth pearls of wisdom from other great Africa Leaders.” (Reuel Khoza, Chairman Nedbank, President: Institute of Directors) From May 2007 to August 2010, Dr Nik authored the Business Day’s World Cup Column as well as coanchored CNBC’s weekly Business 2010 show (as the resident analyst). His forthcoming book “Nation of Champions: How Team SA won the World Cup”, is measuring South Africa’s Net Promoter Score (NPS) for Brand Advocacy and the country’s Civic Pride Index (CPI) during the world’s biggest sporting event.
  • Leadership lessons from the Iron Lady

    Vilified by some, loved by others – the leadership legacy of Margaret Thatcher is as varied as it is distinct. Said German chancellor Angela Merkel: "She was an extraordinary leader in global politics of her time. I will never forget her part in surmounting the division of Europe and at the end of the Cold War." Analysing Thatcher’s eleven and a half years in office, here are three primary leadership lessons that have characterised her style of leadership and are most applicable both to leadership in politics and business today. Read more Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Will technology liberate humanity? The hidden message of the Mayan calendar

    With just two weeks to go to the much-anticipated date of the Mayan calendar prophecy, just what exactly did their highly acclaimed calendar system predict – are we about to witness a cataclysmic event, as the Hollywood blockbuster movie 2012 wants to make us believe, or rather an apocalypse in the original meaning of the word, i.e. a revelation that might usher in a quantum leap in technology and a new era of social consciousness? As a historian who has been trained to separate fact from fiction, I have made an effort to analyse the historic records from the...

  • 10 things your brand can learn from Obama’s re-election campaign

    Having followed the Obama re-election campaign closely ever since the New Hampshire Primaries in January 2012, I have come to believe that there are important lessons to be drawn for success in leadership branding and getting people to vote for your brand -- both on a political and commercial level. These are ten principles that have helped Obama snatch victory from the jaws of defeat (when the global media were counting him out after the first TV debate with Mitt Romney) and secure a landslide victory that seemed impossible only a few weeks ago. 1. Strategy trumps tactics Obama’s...

  • CEOs beware: there are perils to sharing your LinkedIn password!

    Thou shalt not share your LinkedIn password with your colleagues at work, unless you are happy to face the prospects of having your account hacked and stolen right under your nose. A New York court recently ruled that an employer did stay within the legal realm when it hijacked the previous CEO’s LinkedIn account after booting her out of the company. After being fired by the company she founded, Linda Eagle learned to her horror that not only her LinkedIn account had been compromised but her picture and name had been replaced by those of her successor. Eagle had made the fatal...

  • Did losing Twitter really make LinkedIn better?

    At the recent ‘TechCrunch: Disrupt Technology’ Conference held in San Francisco, LinkedIn co-founder and chairman Reid Hoffman rocked the audience when he revealed that “from a LinkedIn perspective, it improved the product to lose the Twitter connection.” Just three months ago, Twitter broke up its digital marriage to LinkedIn when it suspended its news feed link into the LinkedIn update reel -- much to the ire of the global social networking community. Apparently the reason for this sudden departure from the world’s largest professional network was Twitter’s decision to encourage users to visit its own services rather than a different...

  • Why StumbleUpon is the real king of social

    Yes, you heard right -- pound for pound, StumbleUpon drives more than 50% of social media traffic in the US! In August alone, StumbleUpon topped the social media charts for the most traffic referrals by a large margin – to be exact, these are the market share percentages: StumbleUpon: 50.34% Facebook: 37.4% Reddit: 4.26% Twitter: 3.23% YouTube: 3.19% What’s more, after 24 hours a popular shared link will typically get More Retweets on Twitter: 0% More Likes on Facebook: 5% More Stumbles: 83% And the half-life of a link (i.e. the point in time when a...

  • 4 ways LinkedIn is completely defying its most sceptical critics

    LinkedIn continues to be not only the social media site for professionals, but the professional of the social media companies. One of the best-performing recent tech IPOs reported another strong quarter, beating expectations for revenue and boosting full-year guidance. Shares jumped 12% to US$105.24 in recent trading. This comes a week after Facebook shares dropped steadily in the wake of its earnings and its stock hit an all-time low, dipping below US$20 for the first time ever. Currently, LinkedIn is trading at twice its IPO price; whereas Facebook is trading at just over 50% of its IPO price. And...

  • Just how valuable is LinkedIn to your business?

    Possibly the greatest benefit for any business executive is LinkedIn’s unique ability to build their professional brand – and make it easy for other professionals to find their profile when in need of a specialist. In fact, if you only had one place to focus your energy on and build your brand online, it has to be LinkedIn. Despite that, most people don’t actually understand how LinkedIn really works. In an emerging markets country like South African for instance 94% of business people believe that their businesses should be participating actively on LinkedIn, yet 81% admitted to not having...