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Georgia Christian

Georgia Christian is a digital marketing specialist at web development, design and digital marketing company Lima Bean. You can follow them on Twitter @limabeansa.

RECENT POSTS

• The benefits of customer reviews on your ecommerce site

  By now, unless you’ve been spending the vast majority of your time hankering around the Gobi Desert, sans internet, you’ll have noticed the abundance of ecommerce sites that have sprung up, especially in emerging market regions. There’s no disputing it, ecommerce is a booming industry, and if the latest stats are anything to go by, we can assume that it's going to develop into even bigger and better things over the next few years.An interesting success story around ecommerce is ...

• The top 3 email marketing myths

  Email marketing has had to deal with its fair share of industry rumours (a.k.a. myths) during its many (largely successful) years of existence. Thankfully most of them never actually materialize, and those that do are promptly dealt with, which is how we end up with an increasing set of ‘best practices and standards’. Standards that are constantly evolving and refining themselves alongside the technology and client specs they feed off.Then there are those rumours that just don’t seem to go ...

• Five tips for optimising your mobile emails

  The world of mobile has come a long way. Mobile devices are constantly evolving and delivering refined operating systems (OS), better apps, user-friendly features and faster connectivity. What this means is that websites have had to up the ante too; by optimising their sites for mobile (or developing mobile) apps.In the midst of this, (mobile) email marketing has also had to keep up with the global smartphone explosion. Although it has established its place as the original workhorse of ...

• Social media content you can use in your email newsletter

  It's comforting to know that the whole social media vs. email marketing war has simmered down enough for both sides of the fence to ultimately realise that the two mediums complement each other rather nicely and when used together effectively can garner impressive results.Off the bat, we know that basic integration means we need to include social media links in our email newsletters and encourage our friends and followers to sign up via our posts, tweets and status updates. ...

• 4 Ways to make your email campaigns more engaging

  The term "engaging" -- when used to talk about email marketing (or any other form of online marketing for that matter) has been thrown around quite a lot lately. Email marketers are constantly being told that they need to "engage more" with their subscribers, content and in their online interaction.What does it really mean to be "engaged" and what can you do to make sure this concept follows through to your email campaigns?Engaging is essentially about connecting and interacting ...

• Is there really a ‘best time’ to send email newsletters?

  Without doubt, "when is the best time to send email newsletters?" is one of the most frequently asked questions in email marketing today, and has been since time immemorial. Well at least since this online marketing strategy first started making a name for itself over a decade ago.The truth is if you asked this question to 10 different email marketers, you'd likely get 10 different answers. Sure, there's the Tuesday/Thursday morning/afternoon suggestion, or the 'send over a weekend' advice ...

• Things that shouldn’t be included in an email newsletter

  Over the course of a number of blog posts, we’ve looked at what content you should consider including in your email newsletters if you really want them to stand out (and matter) in your subscriber’s inbox. With this article however we want to focus on content that is best left out, for a number of different reasons.To get the ball rolling (and to rack your brains), let’s have a quick recap of the content that we should work hard ...

• Six reasons why your email marketing campaign is failing

  In the midst of the rise of social media and mobile marketing, email marketing still continues to rake-in an impressive ROI, but that doesn’t make it any easier to get right.Eye catching, relevant content, SPAM filters, deliverability, design and rendering are just a few of the aspects that marketers need to give serious consideration to when compiling an email campaign. When it's done right, the rewards speak for themselves.When it goes wrong though, your campaign could land up ...

• How to make the most of your email design

  Good old Murphy’s Law dictates that no matter how much time, energy and testing you put into creating that stunning email campaign, it will inevitably end up rendering more like a Picasso Cubism painting in at least one of your subscriber’s email clients.This is of course hard to avoid, unless you are perhaps willing to die through sheer frustration and even that might not clinch it. There are, however, a few things you can do to ease the situation ...

• 5 ways to tie in Twitter with your e-mail newsletter

  There’s no avoiding social media today, although to be honest (grandma aside) who really wants to? The additional platform that it provides as a means of spreading brand awareness and engaging with customers on both an intimate and mass level is hugely appealing and widely recognized.Nowadays, it’s a given that some form of social media is incorporated into a company’s overall marketing strategy, and the vast majority are reaping the benefits through increased direct sales, online sales, brand exposure ...

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