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Jared is an Account Strategist at Google SA.
Before joining Google, Jared was involved in a startup company called CrowdTech. There he was the marketing manager for an online t-shirt design company called Springleap, which is based around the crowdsourcing model. Whilst at Springleap, the company won the SA e-commerce awards and previously came 2'nd in the Californian based innovation awards for being the most innovative retail company in the world. Concurrently he was driving online & offline marketing strategies for the development of the first Crowdsourcing Social Network called evly.
His previous history ties back to 360-degree digital experience. Working as an Account Manager at Shake Interactive, he managed key Australian, UK and US accounts. There he specialized in Web Analysis whilst managing the strategy & implementation for the full range digital offering from SEO, Social Media, Web Development and SEM.
Working for Google has come full circle for him as his first job as an SEM specialist at a leading SEM agency in South Africa, Acceleration Media built the foundation from which he works today.All articles posted here are my personal opinions, which are not affiliated to my employer in any way.
Ever wonder what makes display advertising work? Ever wonder what makes for the perfect date? Well you're in luck! Here are some of my tips and tricks to keep in mind when looking to win those moments that matter!Context/ Environment -- Even if your personality doesn't sparkle with rays of sunshine, with the right environment even you stand a chance at romance!
Category -- Do you go for quaint dinner? Do you go for a playful day out? Your ...
In my previous post I spoke about ROI being the forgotten metric in online marketing, and how the hype around social media has veered digital marketers away from first getting the basics right.If you are focusing on social without having the fundamentals in place, it’s like putting the proverbial horse, which happens to be a real socialite, before the cart carrying the pot of gold! So for the sake of not putting the horse before the cart ourselves, lets ...
Online advertising has been going from strength to strength since the first banner ad was served by AT&T in 1994. AT&T knew people would click its ads and oh boy how they did!One of the main reasons for online advertising success is measurability, or rather, the ease of measurability. Being able to quantify the outcomes of your advertising efforts to every penny spent is something no other marketing medium offers.The methods of “spraying & praying” done by traditional brand ...
Lauren Granger: Staff Reporter 
Michelle Atagana: Managing Ed. 
