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Jennifer Kling

Jenny Kling, together with business partner Keri Tomblin, is a co-owner of the new boutique social media agency in Cape Town called Chilli Marketing.With extensive brand management backgrounds and certificates in eMarketing, Chilli Marketing dedicates its time and expertise to helping businesses build loyal online communities and manage their online reputation in a ‘social’ context. Essentially, Chilli Marketing is the best kept secret behind some large businesses’ Facebook and Twitter activity in South Africa.

RECENT POSTS

• Is Facebook still for small businesses?

  Once upon a time Facebook was the most effective, inexpensive marketing platform for small businesses. Due to its viral newsfeeds, share buttons and tagging features Facebook allowed for pretty much "free" marketing to niche consumers with the only foreseeable challenge being, finding the time to do it.As most entrepreneurs will tell you, with small businesses comes a mountain of work that brings to mind the saying “the son of a cobbler has no shoes” -- sadly most small businesses ...

• Five simple ways to add value on Facebook

  With Facebook’s stringent rules regarding contests and competitions on its site, you need a lot more than free giveaways to build your Facebook community. You need to be interesting and relevant to your target market. Content is king, as the saying goes, and that has never been truer than when dealing with Facebook in a marketing context.Here are a few helpful, common-sense ideas that will assist you in growing your business fan base.1. Add Value You need to think about yourself as ...

• Five ways to successfully promote an event using social media

  When you are promoting an event or function, social media is one of the most valuable, inexpensive and creative platforms that you have at your disposal. But there is a right way and a wrong to go about it. You need to intrigue and entice your potential audience, without irritating them and turning them off.Here are five tips on using Facebook and Twitter to successfully promote your event:1. Choose your audience, know your platform Facebook and Twitter may both be social ...